GARDEN GROVE, Calif.--(BUSINESS WIRE)--To help children and families eat healthier, House Foods America partnered with chef David Burtka, dad of two and star of Food Network's, LIFE IS A PARTY, to create a new video series called The Tales of Tofu. Burtka narrates and provides the voice-over, and co-created the three kid-friendly recipes featured within.
The Tales of Tofu video series unfolds with an animated story, as little Tofu seeks adventure and entertainment on a rainy day. Viewers will see the versatility of tofu as he easily mixes up with other foods, before being shown step-by-step instructions to prepare Burtka’s recipes.
“As American consumers continue to embrace plant-based foods, they’re seeking easy ways to incorporate tofu into their family’s diet,” said Tina Bui, Marketing Manager. “Yet many still struggle with tofu, and aren’t sure which variety to use when, or how to prepare it in a way the kids will like.”
The Tales of Tofu was designed to provide education on how to cook with tofu and inspire home chefs with new ideas, while getting the whole family engaged in the process. The video series follows the success of last year’s popular children’s book of the same name from House Foods, and features the same little Tofu character.
“I’m a big advocate for getting kids to participate in the kitchen at an early age,” said Burtka, “and the Tales of Tofu video series from House Foods is such a fun way to get children excited about cooking.”
The videos can be viewed for free through the House Foods website at www.house-foods.com. House Foods tofu products are available at all major grocery stores nationwide, with a suggested retail price of $1.99 to $2.49 per package.
More About House Foods America
Tofu specialists since 1983, all of House Foods America’s tofu is made from U.S. grown, non-GMO soybeans with the highest standard of quality control, resulting in tofu that’s both healthy and delicious. House Foods America has a wide portfolio of products that include traditional and specialty tofus as well as Tofu Shirataki, the original Shirataki brand in the U.S. The company’s number one priority has always been to deliver smiles and happiness to generations of families.