DUBLIN--(BUSINESS WIRE)--The "Programmatic Advertising Platform - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.
The 144-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.
Global Programmatic Advertising Platform Market to Reach $33.7 Billion by 2027
Amid the COVID-19 crisis, the global market for Programmatic Advertising Platform estimated at US$5.2 Billion in the year 2020, is projected to reach a revised size of US$33.7 Billion by 2027, growing at a CAGR of 30.7% over the analysis period 2020-2027.
Real Time Bidding, one of the segments analyzed in the report, is projected to record a 33.1% CAGR and reach US$19.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Private Marketplace segment is readjusted to a revised 28.6% CAGR for the next 7-year period.
The U.S. Market is Estimated at $1.6 Billion, While China is Forecast to Grow at 29.7% CAGR
The Programmatic Advertising Platform market in the U.S. is estimated at US$1.6 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$5.7 Billion by the year 2027 trailing a CAGR of 29.6% over the analysis period 2020 to 2027.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 27.5% and 26.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 21.4% CAGR.
Automated Guaranteed Segment to Record 26.1% CAGR
In the global Automated Guaranteed segment, USA, Canada, Japan, China and Europe will drive the 26% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$650.6 Million in the year 2020 will reach a projected size of US$3.3 Billion by the close of the analysis period.
China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4 Billion by the year 2027.
Competitors identified in this market include, among others:
- Adform
- Adobe Systems, Inc.
- AdRoll Advertising Limited
- AppNexus, Inc.
- Beeswax
- Between Digital
- Centro Incorporated
- Connexity, Inc.
- DataXu, Inc.
- Fluct,Inc.
- Google LLC
- IPONWEB GmbH
- MediaMath, Inc.
- RhythmOne
- Rocket Fuel Inc.
- The Rubicon Project, Inc.
- The Trade Desk
- Turn Inc.
- Verizon Digital Media Services
- Yahoo!, Inc.
Total Companies Profiled: 46
For more information about this report visit https://www.researchandmarkets.com/r/mt3onr
