SAN DIEGO--(BUSINESS WIRE)--As the pioneer of below-the-waist grooming and hygiene, it’s only natural for MANSCAPED™ to get in on the two-wheel racing action. And who better to partner with than the indisputable leader in global action sports entertainment, Nitro Circus. Helmed by professional motorsports superstar Travis Pastrana, Nitro Circus has designated MANSCAPED the “Official Electric Trimmer” of Pastranaland Pit Bike Championship, a premier high-octane racing event airing nationwide this Saturday, August 15th, at 10 a.m. PDT on ESPN2.
“Riding a dirt bike can be rough on the most sensitive areas. That’s why we felt the guys and gals competing at the Pit Bike Championship needed MANSCAPED in their lives,” said Joey Kovac, Senior Director of Marketing at MANSCAPED. “We’re excited to be part of an event that is sure to bring back the thrill of action sports to such a loyal and enthusiastic audience.”
Pastranaland Pit Bike World Championship is the brainchild of Travis Pastrana himself and features a challenging, one-of-a-kind course at his legendary “Pastranaland” home compound. Beyond equipping the competing athletes with the right tools for the job, MANSCAPED has prominent placements throughout the televised event. Viewers will be able to experience the brand’s fun and familiar presence as competitors congregate at the starting gate, maneuver banked turns along the perimeter of the track, and tackle ramp after ramp and under-over crossovers throughout the epic course. MANSCAPED’s always entertaining ads will keep fans engaged even during commercial breaks.
“We’re so stoked to team up with MANSCAPED to help us bring Pastranaland Pit Bike Championship to fans nationwide,” Nitro Circus ringleader Travis Pastrana said. “This event is all about bringing racing action back in a fun way. The world went for a long time without sport. But for all the men and women that let their body hair flow during quarantine, there is no better time to get a set of The Lawn Mower™ 3.0 trimmers to prep for a strong return to the action.”
Eleven teams of two riders each, selected from across the action sports world, will battle in the contest, including Travis himself. MANSCAPED is honored to outfit a talented two-person team of its own, starring professional riders Nick Bruce and Sean Demoreland. “We can’t wait to see the whole event play out this weekend,” added Joey. “We hope sports fans across the country tune in and cheer on Team MANSCAPED.”
In addition to the premier on Saturday, follow up air dates include Sunday, August 16th, at 1 p.m. PDT; Monday, August 17th, at midnight PDT; and Sunday, August 23rd, at 10 a.m. PDT on ESPN2.
About Nitro Circus:
Driven by the incredible skills of action sports’ top athletes and the daring exploits of its bold daredevils, Nitro Circus creates electrifying live events and media content that at once exhilarates, captivates, and inspires thrill-seeking fans worldwide. Co-founded in 2003 by iconic superstar Travis Pastrana, Nitro Circus has since grown into a multiplatform phenomenon producing hit television programming, critically acclaimed documentaries, and innovative digital offerings. That success gave rise to the Nitro Circus Live tour. Created in 2010, Nitro Circus Live has since traveled across the planet, playing to sold-out stadiums on five continents. The company introduced an innovative breakthrough in 2016 with the debut of Nitro World Games, completely revolutionizing action sports competition and then raised the bar once again in 2018 with Nitro Rallycross, a rejuvenation of four-wheel motorsports. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 25 million engaged fans across its social media platforms, and a burgeoning consumer products business, Nitro Circus is a global sports entertainment leader. For more information, visit www.nitrocircus.com.
About MANSCAPED™:
Founded in 2017, San Diego, California-based MANSCAPED is the first and leading brand dedicated to men's grooming and hygiene below-the-waist. The product range includes only the best tools, formulations, and accessories for a simple and effective male grooming routine. With direct-to-consumer shipping in the United States, United Kingdom, Australia, and Canada, as well as placement in Target and Best Buy retail locations across the U.S., MANSCAPED is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject. For more information, visit MANSCAPED.com or follow on Facebook, Instagram, Twitter, TikTok, and YouTube.