LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used customer segmentation and analytical insights to devise personalized marketing strategy.
This success story offers in-depth insights into Quantzig’s customer segmentation analytics capabilities and also sheds light on the importance of segmenting the customer base into cohorts based on their needs and requirements.
Request a FREE proposal to understand the scope of our success story.
In spite of the weakening global economy and growing awareness of health risks, the fast food industry has managed to flourish. The rise in globalization has impacted the lifestyle of the consumers as they are heavily reliant on healthy fast food restaurants for a quick and easy meal. Additionally, individuals today are seeking fast breakfasts from healthy fast food restaurants. A rise in population and the subsequent urbanization are important in terms of market growth as it would give fast food restaurants the scope for growth and market expansion.
To enhance personalization across all the channels and achieve better customer satisfaction, businesses need to assure that they are incorporating these three types of customer segmentation into every marketing campaign.
- Demographic segmentation
- Geographic segmentation
- Lifecycle segmentation
Contact us to learn how customer profiling and segmentation solutions can help fast food restaurants to drive profitable outcomes using a new marketing plan.
Quantzig’s customer segmentation solutions offered benefits that helped the fast food restaurant client to:
Identify market segments |
Understand buyers persona |
Influential factors of market growth |
With complete knowledge and assessment of the US fast food market, the client discovered the various market segments for their offerings |
Our customer segmentation analytics solutions enabled the client to understand the buyer’s persona |
Experts at Quantzig helped the client with a thorough market survey which enabled the client to understand the various factors behind driving market growth. |
According to Quantzig’s customer segmentation experts, “The importance of customer segmentation lies in the fact that it allows businesses to reach out to end-users with specific requirements.”
Request a FREE demo to know how you can leverage the benefits of customer segmentation for your business to derive the most efficient marketing strategy.
The customer segmentation analytics solutions offered predictive insights on:
- Determining the profit potential of each customer segment
- Leveraging customer analytics to derive marketing strategy
- Request more information to gain experts recommendations on the role of customer analytics in your business.
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
