NEW YORK--(BUSINESS WIRE)--At a time when advertisers globally are gearing toward a recovery phase, MainAd, the leader in programmatic performance advertising, launches its U.S. division to help brands reignite their strategies and engage in effective and efficient digital advertising. The company remains hyper-focused on performance and conversion through its solutions to help brands accelerate sales through customer journey data and actionable intelligence.
Leading its new U.S. division is Ben Segal, Vice President, Americas. Segal recently joined MainAd to oversee all U.S. strategy and development. Previously, he served as VP of Sales and Programmatic Partnerships at advertising technology pioneer Iponweb and held roles at DataXu and Salesforce.
“This is an invigorating time to be leading MainAd’s U.S. division, especially during a period of such change and disruption,” said Segal. “MainAd’s value proposition is firmly aligned with the challenge that marketers today face with decreasing budgets and increasing pressure to actual results. MainAd offers a more fitting approach to help brands address the current challenges in a privacy-forward manner.”
MainAd plans to hire ad operations, business analysts, sales, and account managers by the end of 2020 to support the market expansion, and is basing its growth projections on data from advertiser activity in APAC and EU, where COVID-19 economic recovery efforts have been underway. According to MainAd, only 19% of the company’s clients that were active in January decided to pause efforts for March and April. Further, 40.2% of the company’s active clients increased sales between the first week of February and first week of April. The company expects a similar recovery in U.S. media budgets in the coming months.
“What we are seeing from our brand partners globally indicates that marketers are eager to increase conversion while advertising budgets are being cut and want to ensure that they’re top of mind as consumers begin adapting to life in the ‘new normal,’” said Michele Marzan, Chief Strategy Officer at MainAd and IAB board member. “This data is encouraging and we forecast a similar growth trajectory for the U.S. market. We look forward to growing our business in the U.S. this year.”
“Since we first launched our global expansion strategy, we’ve been able to increase our market presence and open five new branches across the EMEA, APAC and LATAM regions,” said Marino Gualano, General Manager and Co-Founder at MainAd. “We’re now delighted to break ground in the U.S. market, arguably the most competitive one in the advertising sector, and are confident that our performance-based and client-oriented approach will be the keys to our success.”
MainAd’s flagship product LOGICO is a performance marketing platform purpose-built to enable brands to leverage first-party data to better connect to their audiences, reduce media spend and extend the reach of their programmatic campaigns to drive valuable conversions. Aimed at helping clients to significantly increase sales among mid- and lower-funnel campaigns, it averages a better win rate of more than 250% when compared to competitors and can help clients increase their conversion rates by an impressive 31%.
About MainAd
MainAd is a global leader in programmatic performance advertising that helps brands drive better business results. Its flagship proprietary technology, LOGICO, leverages first-party data to help clients extend the reach of their advertising campaigns. The company helps clients drive sales conversions through customer journey data and actionable intelligence.
Founded in 2007, MainAd is a privately held company that services international brands across 80 markets, with offices in Milan, London, New York, Pescara, Manila, Trivandrum, Hong Kong and São Paulo. MainAd is committed to its clients, and the community at large, and is also actively involved in supporting global humanitarian and social causes through select charities. For more information, visit www.mainad.com.