DUBLIN--(BUSINESS WIRE)--The "Clickstream Analytics Market by Component, Deployment, Application, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2019-2026" report has been added to ResearchAndMarkets.com's offering.
Clickstream analytics is the process of analysis of clickstream data. Clickstream data is generated from activities that are performed by a user over the web or mobile application. These activities include navigation through pages, selecting items for details or description, reading blog pages, and others. More precisely, clickstream is defined as data associated with the links that a user clicked, including the point of time when each one of them was clicked. The rise in data silos and the proliferation of connected devices that generate huge data associated with devices and user patterns is a major factor expected to propel the growth of the market.
Rise in e-commerce businesses especially small- and medium-scale businesses across the globe is a major factor that drives the growth of the market. E-commerce marketers are top players that adopt clickstream analytics at a significant rate to derive strategies that will help them engage and understand consumers in detail. High penetration of mobile devices has proliferated the anywhere concepts that boost the revenue of e-commerce businesses. Ease of accessibility and convenience of delivery services smartphones has paved its way for the high growth of the global clickstream analytics market. However, concerns associated with data privacy and stringent data privacy laws and regulations are factors that could hinder the market growth. The emergence of technologies that collaborate with various solutions in one suite is an opportunistic factor of market expansion.
The clickstream analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is divided on-premise and cloud. On the basis of application, it is divided into click path optimization, website/application optimization, customer analysis, basket analysis & personalization, traffic analysis, and others. Depending on industry vertical, it is categorized into BFSI, telecommunications & IT, travel & hospitality, retail & e-commerce, government, energy & utilities, media & entertainment, transportation & logistics, and others. Based on the region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the clickstream analytics market include Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc.
Key Benefits
- The study provides an in-depth analysis of the current & future trends of the market to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on the global clickstream analytics market size is provided.
- Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the global clickstream analytics industry.
- The quantitative analysis of the market from 2018 to 2026 is provided to determine the global clickstream analytics market potential.
Key Players
- Adobe Systems Incorporated
- Google LLC
- Hewlett Packard Enterprise
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Splunk Inc.
- Talend
-
Verto Analytics Inc.
Key Findings of the Study
- By component, the software segment dominated the clickstream analytics market. However, the services segment is expected to exhibit significant growth during the forecast period in the clickstream analytics industry.
- By deployment, the cloud segment dominated the clickstream analytics market in 2018. However, the on-premise segment is expected to exhibit significant growth during the clickstream analytics trends.
- By application, the click path optimization segment accounted for the highest clickstream analytics market share in 2018, owing to rise in demand for optimized clicks from e-commerce sector.
- Depending on industry vertical, the retail & ecommerce industry generated the highest revenue in 2018. However, the BFSI sector is expected to witness a considerable growth in the near future.
- Region wise, Asia-Pacific is expected to witness significant growth in terms of CAGR in the coming years.
Market Dynamics
Drivers
- Rise In Ecommerce
- Adoption of Mobile Technology
Restraints
- Data Privacy And Cyber Security
Opportunities
-
Emerging Trend of Predictive Marketing
Companies Profiled
- Hewlett Packard Enterprise Development Lp
- International Business Machines Corporation
- Microsoft Corporation
- Oracle Corporation
- Sap Se
- Splunk Inc.
- Talend S.A.
-
Verto Analytics Inc.
For more information about this report visit https://www.researchandmarkets.com/r/togdra
