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Engagement Overview:
The client is a medical device services provider in Canada, offering advanced CT scanners and diagnostic ECG machinery. It faced growing threats from competitors in both product development and go-to-market activities. Also, the medical devices market client faced difficulties in anticipating competitors’ activities, understanding past market disruptions, and planning for future market opportunities and disruptions. The medical devices market client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.
Other key objectives of the engagement were:
Objective 1: Understand the competitive landscape
Objective 2: Identify technologies and processes leveraged by competitors
Objective 3: Identify operational risks
During the COVID-19 crisis, it is critical for companies in the medical device market to take calculative and well-executed measures to ensure business continuity in the long run. Request a free proposal to know how industry experts at Infiniti Research can help you plan and create comprehensive action plans to navigate the crisis. Request a FREE proposal here.
Our Approach:
By conducting competitive intelligence study, the experts at Infiniti Research were able to uncover the key strategies of relevant competitors, pricing tactics, relevant strategic partnerships, product sales strategy, and product development challenges. Also, by conducting customer intelligence study, we provided actionable insights to the client relating to the key criteria that drove medical devices vendor selection, how customers viewed various vendors and, other components of their purchase decisions.
Business impact of the competitive intelligence solution for the medical device market client
By partnering with Infiniti Research, the client was able to understand their competitors’ investment into R&D and new technologies and make informed investment and commercial decisions for the dynamic market.
By leveraging Infiniti’s competitive intelligence solution, the medical devices market client was also able to:
- Acquire a baseline understanding of the competitive landscape
- Establish an ongoing intelligence operation affording greater strategic agility in the face of rapid innovation
- Identify technologies and processes leveraged by their competitors to tackle security and operational risks in the industry
- Identify the top medical devices outsourcing companies to help them at the time of immediate requirements
- Reduce operational cost by 23%
For an in-depth market analysis on how COVID-19 will impact the medical devices market and data-driven insights to plan your next moves, request more info here.
About Infiniti Research
Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
