ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--As part of Unilever’s ‘United for America’ initiative, Hellmann’s today launched a Food Relief Fund that will provide $1 million to feed frontline workers and people in need in New York City, Hellmann’s birth place and the current Coronavirus (COVID-19) pandemic epicenter.
To start, Hellmann’s Food Relief Fund will provide $500,000 worth of meals through a partnership with Grubhub, the nation’s leading online and mobile food-ordering and delivering marketplace. Together, the brands have teamed up with local restaurants to provide 30,000 individually-catered meals to health care workers at three New York City hospitals. By leveraging Grubhub’s delivery network, the partnership will fuel local restaurants struggling to stay open in this time of crisis.
“With the creation of Hellmann’s Food Relief Fund, we want to provide much needed food to the humanitarians on the frontlines in New York City who are selflessly confronting the virus and facilitating care daily as well as to New Yorkers who are experiencing hardship through this pandemic,” said Ben Crook, Senior Marketing Director for Hellmann’s North America. “The Fund’s first partnership with Grubhub will help feed frontline healthcare workers immediately impacted while also benefiting local restaurants and their staff who are among the hardest hit in New York City.”
“Amid this trying time, we are proud to team up with Hellmann’s to expand on an initiative that is rooted in generosity,” said Padma Rao, VP of Special Projects at Grubhub. “Through purposeful actions such as this we are able to contribute in feeding the hospital workers who are working around the clock and going above and beyond to save lives, while also allowing us to help support the livelihoods of those in our Grubhub community, like our local restaurants who need us now more than ever.”
Lenox Hill Hospital in New York City will be the first beneficiary, with approximately 3,800 hospital staff supported by the initiative. Hellmann’s and Grubhub are working in tandem to enroll additional hospitals in the greater New York City area to offer support tailored to their staffing needs.
“Our selfless caregivers are fighting an unprecedented battle. They deserve all the support we can give them. We are grateful to the companies that have banded together during this challenging time to prioritize our staff,” said Peg Butler, VP, Marketing and External Relations for Lenox Hill Hospital in NYC, one of 23 Northwell hospitals in the greater New York area.
Hellmann’s Food Relief Fund will identify additional partnerships in the upcoming weeks to donate a total of $1 million to help feed New Yorkers.
This commitment is part of Unilever’s ‘United for America’ initiative, which is contributing $20 million in products and services to help those impacted by the pandemic, including donations of food (including Hellmann’s), soap, personal hygiene, and home cleaning products. To learn more about the Unilever ‘United for America’ initiative, please visit www.WeAreUnitedforAmerica.com.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Degree, Dollar Shave Club, Dove, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever’s Sustainable Living Plan (USLP) underpins the company’s strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s Sustainable Living Brands grew 69% faster than the rest of the business and delivered 75% of the company’s growth in 2018.
Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognized in 2018 as sector leader in the Dow Jones Sustainability Index and as the top ranked company in the GlobeScan/SustainAbility Global Corporate Sustainability Leaders survey, for the eighth-consecutive year.
Grubhub (NYSE: GRUB) is a leading online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as more than 22 million active diners. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features over 350,000 restaurants and is proud to partner with more than 165,000 of these restaurants in over 3,200 U.S. cities and London. The Grubhub portfolio of brands includes Grubhub, Seamless, LevelUp, AllMenus and MenuPages.