DUBLIN--(BUSINESS WIRE)--The "Athleisure Market by Product Type, Gender, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026" report has been added to ResearchAndMarkets.com's offering.
The athleisure market size was valued at $155.2 billion in 2018 and is expected to reach $257.1 billion by 2026, registering a CAGR of 6.7% from 2019 to 2026.
Fitness enthusiasts show high propensity to pay premium prices for fitness related products, which are necessary to achieve their fitness goals. Fitness has become one of the major part of daily routine of a substantial number of consumers. an increase in participation in sports and fitness activity has led to a more comprehensive approach of customers toward fitness and sports-related products. On the other hand, the female apparel segment is highly fragmented. Fashionable athleisure products has witnessed a surge in demand, due an increase in adoption for apparel from female consumers. In addition, shift in female physical activity participation is one of the major factors that drives the demand for athleisure products. an increase in number of female fitness models, sports players, and athletes developed a holistic approach of female consumers toward sports and fitness. Moreover, the ongoing trend of healthy aging has witnessed increased popularity among the geriatric population. The requirement of performance boosting fitness products is expected to increase among the geriatric population, owing to rise in health & fitness associated with ageing. This factor increases the demand for athleisure among elderly consumers, owing to performance boosting features of active wear such as enhanced grip, wicking, and back support. Thus, an increase in participation of customers triggers the demand for athleisure products.
According to the U.S. Census Bureau, millennial's are on the verge of surpassing baby boomers in the country. Similarly, in Asia-Pacific, millennial's account for a larger population, especially in countries such as China, India, and Australia as compared to other population groups. This set of population has been active, health-conscious and indulges in various physical activities. They have been influential in evolving various global industries in terms of product offerings and services. They always tend to try products that are new in the market and determine whether the products cater to the requirements. Thus, millennial's are being considered as the prime customers in the global athleisure market. As a result, the rise in number of millennial's eventually triggers demand for athleisure apparels and footwear products.
Athleisure products require proper designing and combination of various fabrics such as polyester, Nylon, Polypropylene, Spandex, and Neoprene, as texture, design, look, and other fashion attributes of athleisure apparels require systematic processing and designing of raw materials. Similarly, fluctuations commodity market, natural calamities effect on the raw material sources, fluctuations in global economies, and others are some of the key factors affecting the price of raw materials. Thus, these products are priced high, resulting in low sales. Thus, high costs of raw material designing of this product hamper the overall market growth.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global athleisure market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
Key Findings of the Athleisure Market:
- In 2018, based on product type, the sneaker segment accounted for around higher value athleisure market share.
- In 2018, based on gender, the male segment accounted for 62.2% share of the athleisure market.
- In 2018, based on region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 6.2% throughout the athleisure market forecast.
Key Topics Covered:
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
Chapter 2: Executive Summary
2.1. Key Findings
2.2. Cxo Perspective
Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Parent/Peer Market Overview (2017-18)
3.3. Key Forces Shaping Athleisure Market
3.4. Value Chain Analysis
3.5. Market Dynamics
Chapter 4: Athleisure Market, By Gender
Chapter 5: Athleisure Market, By Product Type
Chapter 6: Athleisure Market, By Distribution Channel
6.2. offline Store
6.3. Online Store
Chapter 7: Athleisure Market, By Region
7.2. North America
Chapter 8: Company Profiles
8.1. Adidas Ag (Adidas)
8.2. Asics Corporation
8.3. Columbia Sportswear Company
8.4. Lululemon Athletica Inc.
8.5. Nike, Inc. (Nike)
8.6. PVH Corp.
8.7. Puma Se
8.8. The Gap, Inc.
8.9. The North Face (VF Corporation (VFC))
8.10. Under Armour, Inc.
For more information about this report visit https://www.researchandmarkets.com/r/v8p4rm