SACRAMENTO, Calif.--(BUSINESS WIRE)--Blue Diamond, the world's leading almond marketer and processor, is bringing its almond growing history to life in this year’s Rose Parade®, an iconic annual New Year’s Day event held in Pasadena, CA on January 1, 2020. This is the second year the brand will participate in the parade.
Blue Diamond’s Rose Parade float will feature Almond Breeze® Almondmilk as the headlining Blue Diamond product. The float will show how Blue Diamond’s legacy of quality came into existence from the first seed planted in California’s rich soil, to the bloom of the expansive, vibrant orchards, to the creation of the creamy, delicious almondmilk made with the best almonds. Every single Blue Diamond almond that goes into Almond Breeze® Almondmilk is harvested by families of growers who tend to acres of land with pride and a deep satisfaction of their work. The Blue Diamond Almond Breeze float will highlight the generations of growers who have passed on their pioneering spirit, commitment of quality, and love of sharing their craft to their families. The float will be decorated with more than 300 pounds of almonds and over 20,000 California-grown roses and flowers, weighing approximately 45,000 pounds.
The Blue Diamond Almond Breeze float will also showcase six almond orchard farmer families who are a part of Blue Diamond Growers’ cooperative of approximately 3,000 dedicated growers – currently, one of the world’s leading agricultural co-ops. The six grower families to be spotlighted on the float come from multi-generational farming families, many that have been Blue Diamond Almond Growers for decades.
“We’re thrilled to be back in this year’s Rose Parade and spotlight our family of growers on the Blue Diamond Almond Breeze float. Generations of growers have passed on their optimism, commitment and pride to their families, so ‘The Power of Hope’ theme speaks volumes to each of our farmers who have dedicated their lives to the almond lifecycle and to supplying our consumers around the globe with the best California almond products,” said Blue Diamond Senior Vice President, Global Consumer Division, Raj Joshi. “We are incredibly honored to work with them and we want to make sure they receive the recognition they deserve.”
One of Blue Diamond’s key product offerings is Almond Breeze® Almondmilk, a nutritious and delicious-tasting plant-based milk. As the number one almondmilk in the U.S., Almond Breeze® is a keystone of the Blue Diamond product suite and a marquee brand for the float. Made with California almonds, its unsweetened varieties have zero added sugar and only 30 calories per serving. Almond Breeze® comes in both refrigerated and shelf stable packaging, which allows consumers to stock their pantry with almondmilk and have it on hand for any and every occasion.
You can watch the Blue Diamond Almond Breeze float in The Rose Parade on January 1, 2020, starting at 8:00 a.m. PST in Pasadena, California, or broadcast on live television. Please check your local broadcast listings for more information.
About the Pasadena Tournament of Roses
The Tournament of Roses® is a volunteer organization that hosts America's New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. 935 volunteer members of the association will drive the success of 131st Rose Parade themed "The Power of Hope," on Tuesday, January 1, 2020, followed by the 106th Rose Bowl Game. For more information, visit www.tournamentofroses.com. Like us on Facebook and follow us on Twitter, Instagram and YouTube.
About Blue Diamond
Blue Diamond Growers is the world's leading almond marketer and processor. It led the development of California’s almond industry since it was formed as a nonprofit, grower-owned cooperative over 100 years ago. Today Blue Diamond has over 3,000 growers across California. Blue Diamond markets and sells a wide range of almond-based snacks, beverages, and ingredients, including Blue Diamond Snack Almonds®, Nut-Thins® crackers, almond flour and the number one almondmilk in the U.S., Almond Breeze®. For more information, visit www.bluediamond.com.
