DUBLIN--(BUSINESS WIRE)--The "Kenya Prepaid Cards Business and Investment Opportunities - Market Size and Forecast (2014-2023), Consumer Attitude & Behaviour, Retail Spend, Market Risk - Updated in Q3, 2019" report has been added to ResearchAndMarkets.com's offering.
The prepaid card market (value terms) in Kenya increased at a CAGR of 37.2% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 25.4%, increasing from US$ 1.8 billion in 2019 to reach US$ 4.5 billion by 2023.
This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
Report Scope
- Kenya Prepaid card market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2014-2023) assess overall prepaid card industry on four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
- Kenya Prepaid card analysis consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector
- Kenya Prepaid card spend analysis by consumer demographics: Age, income, and gender
- Kenya Prepaid card spend analysis by retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
- Kenya Prepaid card spend analysis by card function: Closed loop and open loop segments
- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.
- Kenya Gift card spend analysis: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Kenya Business & administrative expense card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Kenya Payroll card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Kenya Meal card spend analysis: Market size and forecast by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Kenya Healthcare and wellness card spend analysis: Market size and forecast at category level.
- Kenya Consumer incentive card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Kenya Employee / partner incentive card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Kenya Travel forex card spend analysis: Market size and forecast by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).
- Kenya General purpose card spend analysis: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).
- Kenya Remittance card spend analysis: Market size and forecast at category level.
- Kenya Teen and campus card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop).
- Kenya Social security and other government benefit program cards spend analysis: Market size and forecast by functional attribute (open loop and closed loop).
- Kenya Insurance claim card spend analysis: Market size and forecast at category level.
- Kenya Entertainment and gaming card spend analysis: Market size and forecast at category level.
- Kenya Transit and toll card spend analysis: Market size and forecast at category level.
- Kenya Fuel, utilities, and other cards spend analysis: Market size and forecast at category level.
For more information about this report visit https://www.researchandmarkets.com/r/rgmp33
