2019 Success Case Study: Licious Meat & Seafood - 300% Rise in Revenues, and Six-Fold Growth in Daily Orders, in the 4 Years Since Its Inception - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Success Case Study: Licious Meat and Seafood" report has been added to ResearchAndMarkets.com's offering.

Licious, a start-up that primarily sells meat and seafood products, has witnessed a 300% rise in revenues, and six-fold growth in daily orders, in the four years since its inception.

In 2015, Licious, a start-up based in Bengaluru, India, commenced online sales of products such as fresh and processed meat and fish, meat-based and fish-based pickles, soups, and spreads. The company aimed to develop a branded fresh chilled meat, fish, and seafood product in the Indian market, where these products are largely commoditized and sold through open markets and traditional butchers and fishmongers.

Key Highlights

• Licious capitalized on the rising consumption of meat, fish, and seafood in India, despite the country being known for its very large base of vegetarians.
• Adopting a farm-to-fork strategy, Licious maintains tight control over quality in its integrated supply chain, which appeals to a growing number of consumers who are willing to pay more for better-quality food and drink.
• The convenience provided by Licious' online retail model suits time-poor younger urban consumers, who often have to contend with unpleasant experiences when shopping for meat and seafood in wet markets or traditional butchers and fishmongers.
• Food tech start-ups using product-first and customer-focused strategies backed by an advanced technological backbone can scale up their customer following faster and monetize strong consumer loyalty and word-of-mouth publicity.

Reasons to Buy

• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Topics Covered

1. Introduction
2. What?
3. Why?
4. Take-outs
5. Appendix

Companies Mentioned

• Licious
• Gourmet Delight
• ZappFresh
• Tender Cuts
• Brown Apron
• Delybazar
• EasyMeat
• FreshToHome
• Gourmet Delight
• Hibachi
• MeatRoot
• Nandu's Chicken

For more information about this report visit https://www.researchandmarkets.com/r/x1tboz