--(BUSINESS WIRE)--IRI:
WHO: |
Joan Driggs, VP of Content and Thought Leadership, IRI®
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WHAT: |
On Oct. 15, IRI’s Joan Driggs will share consumer sentiment, perceptions and realities and the impact of cannabinoids on the CPG industry during her presentation, “The Budding Opportunity of CPG Cannabis.” Products containing CBD are becoming more mainstream, and their presence in grocery and drug stores are gaining momentum. In this session, attendees will gain information, including the opportunities, risks and impact of this market, which will significantly affect how they do business.
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WHY: |
This year’s theme, “The Future of the Food Industry,” is packed with the latest trends, insights and product innovations in the food and CPG industry. With cannabinoids poised to be a great disruption to the CPG retail industry, understanding this rapidly growing market is imperative for retailers and CPG manufacturers alike.
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WHEN: |
Tuesday, Oct. 15, 2019 The Budding Opportunity of CPG Cannabis 1:45 p.m. – 2:30 p.m. ET
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WHERE: |
Saint Joseph’s University, Mandeville Hall 54th and City Avenue Philadelphia, PA 19131 |
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
