LONDON--(BUSINESS WIRE)--The global sleepwear and loungewear market is expected to post a CAGR of close to 9% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report
The innovation and portfolio extension of sleep and loungewear products is driving growth in the global market. Many vendors are offering sleepwear and loungewear products that focuses on fabric innovation to provide cool, washable silk, and Pima cotton collections. The innovation and portfolio extension of sleep and loungewear products will attract customers, which in turn, will drive the market growth.
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As per Technavio, the increase in strategic advertising and promotional activities by vendors, will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Global Sleepwear and Loungewear Market: Increase in strategic advertising and promotional activities by vendors
The increase in strategic advertising and promotional activities by vendors is positively impacting the global sleepwear and loungewear market. These strategic promotional activities increase sales and encourage further investments from the vendors. The innovation and portfolio extension of sleep and loungewear products coupled with enhanced strategic advertising and promotional activities by vendors will drive the market growth during the forecast period.
“Apart from the increase in strategic advertising and promotional activities by vendors, the expansion of online and offline distribution networks and the increase in availability of luxury sleepwear and loungewear products are some other major factors that will drive market growth during the forecast period,” says a senior analyst at Technavio.
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Global Sleepwear and Loungewear Market: Segmentation Analysis
This market research report segments the global sleepwear and loungewear market by distribution channel (offline and online), product (sleepwear and loungewear) and geography (the Americas, APAC, and EMEA).
The APAC region led the market in 2018, followed by EMEA, and Americas respectively. During the forecast period, the APAC region is expected to maintain its dominance and register the highest incremental growth due to the growing e-commerce market in the region.
Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.
Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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