DUBLIN--(BUSINESS WIRE)--The "Consumer Insights in Food, Nutrition and Health 2019" report has been added to ResearchAndMarkets.com's offering.
The majority of consumers (>75%) are confused about diet and health, which is pushing them to look for information and make up their own minds on what's healthy or not; this fragmentation of beliefs about diet and health creates a proliferation of niches in the marketplace.
Digestive health is a big motivator for changing dietary behaviours, with around a quarter of consumers avoiding gluten or lactose (even though less than 13% claim to actually be intolerant). Over 50% of consumers claim to be trying to eat fewer carbs, with cakes, cookies, bread, sugar and soft drinks the top targets for reduction. Attitudes towards fat are changing, with over 78% of consumers agreeing that not all fats are unhealthy, and almost 10% thinking fats are not bad at all. A significant number of consumers in all regions are trying to eat more healthy fats.
Over 50% of consumers claim to have meatless meals 1-3 times a week - this trend is stronger among younger consumers. Health concerns are the biggest motivator for 40% of consumers who are trying to reduce their alcohol consumption - younger consumers are more concerned about their alcohol intake than older consumers.
Key Topics Covered:
1 - Summary
2 - Confusion and a fragmented market
3 - Digestive wellness
4 - Good carbs, bad carbs
5 - Fat reborn
6 - Plant-based
7 - Alcohol-free
For more information about this report visit https://www.researchandmarkets.com/r/vpz29q