LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm, has announced the completion of their new article on clickstream data analysis. This article discusses the benefits of clickstream data analysis and how it can help companies to improve their marketing strategy. Clickstream data analysis offers a 360-degree view of customers and helps in making huge improvement in both their products and customer’s experience. Also, clickstream data analysis can help to generate valuable business insights from the data logs collected from the online platforms. However, analyzing and extracting out valuable insights from this data sets in an optimal time frame is quite challenging.
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Benefits of Clickstream Data Analysis
Click path optimization
Clickstream data analysis can help businesses in analyzing website traffic. This can further help them in tracking the path the user takes while navigating through their website. As a result, businesses can gauge metrics that affect user experience such as the number of pages visited, page loading timings, and frequency of users.
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Market basket analysis
With the help of clickstream data analysis, businesses can conduct market basket analysis and gain a better understanding of aggregate customer purchasing behavior. Also, this can help them discover common interests of customers and common paths they take to arrive at the purchasing decision.
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal.