Grandma Lucy’s Introduces “Keto-Like” Raw Feeding Alternative, Moxie, at SuperZoo 2019

Family-Owned and Operated Small-Batch Pet Food Company Launches Newest Addition to its Award-Winning Line-up of Human Grade Pet Foods at Leading Industry Conference

(Photo: Business Wire)

RANCHO SANTA MARGARITA, Calif.--()--Grandma Lucy’s, one of the nation’s last remaining family-owned and operated small-batch pet food companies, known for its unique freeze-drying process which preserves the integrity of food and avoids compromising its nutrients, vitamins, color, texture or taste – launches the latest addition to its award-winning product line at SuperZoo 2019. Exhibiting in booth #1870 at the show from August 20-22 at the Mandalay Bay in Las Vegas, Grandma Lucy’s will introduce attendees to Moxie—a family-safe food that is ideal for pet-parents who appreciate the health benefits of raw food diets like shinier coats, healthy skin, higher energy or reduced allergies, but for various reasons aren’t comfortable feeding raw meat to their pets.

“As pet parents, parents and pet food manufacturers, we are committed to creating food options with non-GMO ingredients that are simple, easy to understand, and most importantly, of highest human-grade quality. If it’s not good enough for humans to eat, it will never be included in our products,” said Breann Shook, co-founder and owner of Grandma Lucy’s. “We are proud to introduce Moxie at SuperZoo this year. It’s a wonderful alternative for families who would like the benefits of feeding raw food without actually doing so. Those with newborns in the house who are careful about raw meat coming in contact with the baby when the dog licks them after eating, or those with service animals in immunocompromised households can really benefit from this product. Others will just love it because it’s delicious!”

Moxie is a freeze-dried dog and cat food that acts as a scoop and serve meal or mixer for pets. Ideal for pets of all life stages, Moxie is made with human-quality meat, packed with high protein (93-percent) and a great source of fruits and vegetables (6-percent). As a grain-free, high protein “keto-like” diet, Moxie promotes overall pet health, including a shinier coat, healthier skin, higher energy and reduced allergies. Varieties of Moxie include a beef, chicken and turkey recipe. At a price point that is almost 20 percent less than other freeze-dried, high-protein diets, the product is currently being rolled out to specialty pet food stores nationwide. For more details or to find a location near you, please visit

Moxie will be showcased at SuperZoo 2019, along with several of the brand’s other popular pet food and treat products, including:

  • Artisan, an original Grandma Lucy’s product, provides pets a grain-free, single-source protein diet. This meal is blended with russet potatoes, flax, vegetables, fruits, vitamins and minerals. Artisan provides relief for dogs with irritable bowel disease (IBD) and works well as an introductory food for dogs transitioning from kibble or canned to home-prepared foods. Varieties of Artisan include chicken, pork, lamb, venison, and pre-mix.
  • Pureformance has a low glycemic index with the inclusion of chickpeas, which release energy into the body slowly to help maintain a consistent energy level. Packed full of fiber, high in antioxidants and rich in folate, the chickpeas are blended with fresh meats, vegetables, fruits, vitamins and minerals to ensure a healthy diet. This product is gluten-free and supports diets of high-performance dogs as well as a dietary solution for dogs with skin issues, ear issues and red paws. Moreover, the formula works for weight control and is friendly for dogs with diabetes and pancreatitis. Varieties of Pureformance include chicken, lamb, rabbit, fish, goat and pre-mix.
  • Macanna is an anti-inflammatory food made with pinto beans, hemp hearts, coconut, kale and turmeric. Voted one of the Top 3 Dog Foods by Pet Age, Macanna is trending as a superfood for pets. It works well as a dietary solution for dogs with skin, ear, digestive or inflammatory issues.

SuperZoo is one of the most-attended pet industry trade shows in North America with more than 9,800 attendees expected this year. To learn more about the event, visit For more information about Grandma Lucy’s Moxie, please visit

ABOUT GRANDMA LUCY’S: Established in 1999 and based in Rancho Santa Margarita, Calif., Grandma Lucy’s is a family-owned and operated pet food company committed to crafting pure and simple freeze-dried pet food products. The brand proudly creates products made the same way you would if you had the time to cook for your pet—taking great care to use only human-quality, all-natural ingredients and nothing else. For nearly two decades, Grandma Lucy’s has maintained a reputation for making only the best and is constantly developing new products packed with leading-edge nutrition. With a guiding belief that a healthy pet starts with a healthy food, and that the remedy to many common ailments can be found by simply changing a pet’s diet, Grandma Lucy’s strives to improve pets’ lives through solution-based feeding. Every single ingredient in Grandma Lucy’s is chosen with a specific benefit in mind. All of these superfoods create recipes filled with benefits so your pet can eat its way to health. To learn more about Grandma Lucy’s, visit

Editor’s Note: To schedule interviews with the owners of Grandma Lucy’s at SuperZoo 2019, or for product samples or features after the show, please email or call 949.733.8679.


Leslie Licano, Beyond Fifteen Communications, Inc. | 949-733-8679 x 101


Leslie Licano, Beyond Fifteen Communications, Inc. | 949-733-8679 x 101