Printed Signage Market - Growth, Trends, and Forecast Between 2019 and 2024 -

DUBLIN--()--The "Printed Signage Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to's offering.

The printed signage market was valued at USD 45.734 billion in 2018 and is expected to reach a value of USD 46.702 billion by 2024, at a CAGR of 0.31%, during the forecast period (2019 - 2024).
With the retail industry focusing on expanding and investing considerably in advertising and marketing, the market for printed signage is expected to witness significant demand during the forecast period.
  • The lower investment required for deploying the printed signage types of signs and longer life span are the major factors helping the printed signage market to survive, with intense competition from the emerging digital signage.
  • New printing technologies and ink jet printing have enabled high-definition and attractive printed signage at lower costs.
  • The growing adoption of digital signage technologies and reducing costs of the systems are offering flexible signage operations to the consumers at comparable costs. Customization options offered by digital signage are helping this adoption, which is restraining the growth of the printed signage market.

Key Market Trends

BFSI Sector is Expected to Grow at a Significant Rate

  • The banking industry worldwide is growing at a significant rate propelling the number of ATMs, owing to the rising population and need for the cash dispensing machines.
  • The printed signage has found its application across the banking buildings for various actions, such as direction, counter, and parking. However, the companies are highly investing an enormous amount of money on digital signage
  • Banking financial services and Insurance domain has integrated many of the brand promoting programs, mostly either of the public or private infrastructure services that depend on the BFSI domain to perform their missions and these innovative revenue-generating sources has helped the banking sector across the united states to record y-o-y growth in the recent past.

United States to Hold a Significant Market Share

  • The advertisements of media firms in magazines, outdoor facilities, and newspapers have a stable scale across the marketplace of the region. With well-established distribution channels for any type of company especially in the retail industry, the US market is an attractive option for the vendors of various economies across the region.
  • The large affluent consumer base is also attracting many retailers to open new stores to serve them. Since advertising is the major key factor in the success of the end-user industries, the market for printed signage is expected to be positively affected by the growth across the region.

Competitive Landscape

  • April 2019 - Avery Dennison, officially opened its first intelligent label innovation space in the Asia Pacific and Sub Saharan Africa region. The new Avery Dennison I.Lab, located in Pune, India, is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations, and technical support, to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.
  • February 2019 - Mactac has launched a new, innovative tamper-evident labelstock designed to increase brand protection against product tampering, warranty fraud, and asset theft. A non-PVC, destructible labelstock, the tamper-evident product, LTCNVP50, has a unique balance of high tensile strength with low internal strength making it easy to convert on the press, but extremely difficult to peel off or remove once applied.

Key Topics Covered:


1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study




4.1 Market Overview

4.2 Introduction to Market Drivers and Restraints

4.3 Market Drivers

4.3.1 Cost-Effectiveness of Printed Signage

4.3.2 Inclination of Retail Industry Towards the Application of Printed Signage

4.4 Market Restraints

4.4.1 High Competition from Digital Signage Segment

4.5 Industry Value Chain Analysis

4.6 Industry Attractiveness - Porter's Five Force Analysis

4.6.1 Threat of New Entrants

4.6.2 Bargaining Power of Buyers/Consumers

4.6.3 Bargaining Power of Suppliers

4.6.4 Threat of Substitute Products

4.6.5 Intensity of Competitive Rivalry


5.1 By Product

5.1.1 Billboards

5.1.2 Backlit Displays

5.1.3 Pop Displays

5.1.4 Banners, Flags, and Backdrops

5.1.5 Corporate Graphics, Exhibition, and Trade Show Materials

5.1.6 Other Products

5.2 By Type

5.2.1 Indoor Printed Signage

5.2.2 Outdoor Printed Signage

5.3 By End-user Industry

5.3.1 BFSI

5.3.2 Retail

5.3.3 Sports & Entertainment

5.3.4 Transportation & Logistics

5.3.5 Healthcare

5.3.6 Other End-user Industries

5.4 Geography

5.4.1 North America US Canada

5.4.2 Europe Germany UK France Rest of Europe

5.4.3 Asia-Pacific China Japan India Rest of Asia-Pacific

5.4.4 Latin America

5.4.5 Middle East & Africa


6.1 Company Profiles

6.1.1 Avery Dennison Corporation

6.1.2 Sabre Digital Creative

6.1.3 James Printing & Signs

6.1.4 Kelly Signs Inc.

6.1.5 Chandler Inc.

6.1.6 RGLA Solutions Inc.

6.1.7 Accel Group Inc.

6.1.8 AJ Printing and Graphics Inc.

6.1.9 Southwest Printing Co.

6.1.10 L&H Sign Company Inc.

6.1.11 Spandex Ltd.

6.1.12 IGEPA group GmbH & Co. KG

6.1.13 DayBrazil SA

6.1.14 Orafol Europe GmbH

6.1.15 Identity Holdings Ltd.

6.1.16 Mactac LLLC



For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing, Outdoor Advertising

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Advertising and Marketing, Outdoor Advertising