FORT WORTH, Texas--(BUSINESS WIRE)--Alcon, the global leader in eye care, today announced the debut of DAILIES® COLORS contact lenses that combine the beauty of eye color enhancement with the convenience of a daily disposable contact lens. The new line features four colors – Mystic Blue, Mystic Gray, Mystic Hazel and Mystic Green* – introduced at a time when color contact lenses are re-emerging as an easy and creative way to express personal style. DAILIES® COLORS contact lenses are designed to make eyes look bigger and brighter, and are a new tool in the beauty bag with all the benefits of a daily disposable contact lens.
“Alcon is thrilled to offer new options for the many people interested in playing with color contact lenses to change their eye color,” said Sergio Duplan, Region President, Alcon North America. “Eye doctors and patients alike will love this newcomer to the daily disposables space because it delivers color enhancement plus eye definition, for full- or part-time wear, for those who wear eyeglasses or for those who need no vision correction at all.”
The new DAILIES® COLORS contact lenses deliver natural-looking color enhancement by combining a unique, eye-defining outer ring, providing an extra boost to make eyes appear bigger and brighter, with Alcon’s innovative 3-in-1 Color Technology:
- Inner Ring – Brightens and adds depth
- Primary Color – Enhances eye color
- Outer Ring – Defines and emphasizes the iris (the colored part of the eye)
In celebration of the launch, Alcon partnered with celebrity makeup artist Patrick Ta to create a collection of “Eye Styles” – signature looks inspired by the new DAILIES® COLORS and existing AIR OPTIX® COLORS shades. The exclusive looks will appear on the brands’ social media platforms throughout the year to coincide with key moments in time including Pride Month, festival season, back-to-school, Halloween and more.
“DAILIES® COLORS contact lenses are launching at a time when people are experimenting more than ever with their beauty looks around everyday events, pop culture moments and on the most talked about red carpets,” said Patrick Ta. “Whether people are planning to create subtle or bold looks, the new ‘Eye Styles’ collection provides inspiration for every eye color, hair color and texture, skin tone and occasion.”
Consumers interested in enhancing their eye color can visit the virtual COLORS Studio at www.DailiesColors.com to upload a photo and “try on” a total of 16 colors across the DAILIES® COLORS and AIR OPTIX® COLORS portfolios. Additionally, follow us on Facebook and Instagram @MyEyeColorStudio to see what “Eye Styles” Alcon and Patrick will unveil each month.
DAILIES® COLORS are daily disposable contact lenses that offer consumers fresh new lenses every day, and deliver hassle-free wear with no rubbing, rinsing or cleaning solutions required. They are now available for purchase nationwide in a 30-count supply and will be available in a 90-count option later this year.
The lenses are available only with a prescription from an Eye Care Professional (ECP). Interested consumers can also visit their ECP for a fitting and a free trial** of DAILIES® COLORS contact lenses, or find an eye doctor at www.DailiesColors.com.
Important Information for DAILIES® COLORS (nelfilcon A) Contact Lenses
Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, patients must follow the wear and replacement schedule and the lens care instructions provided by their eye doctor. See product instructions for complete wear, care and safety information. Available by prescription only.
* Mystic Green has a less-defined outer ring as compared to the other colors. Mystic Green is also available as Green within the Freshlook® One-Day Color Contact Lenses portfolio.
**Eye exam may be required before lens trial. Professional fees may apply. One pair of non-corrective DAILIES® COLORS contact lenses for wear in-office only. Offer available at participating offices.
Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as: “anticipate,” “intend,” “commitment,” “look forward,” “maintain,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “will” and similar references to future periods.
Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties and risks that are difficult to predict. Some of these factors are discussed in our filings with the United States Securities and Exchange Commission, including our Form 20-F. In particular, our expectations could be affected by uncertainties regarding the success of our separation and spin-off from Novartis. Should one or more of these uncertainties or risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated. Therefore, you should not rely on any of these forward-looking statements.
Forward-looking statements in this press release speak only as of the date of its filing, and we assume no obligation to update forward-looking statements as a result of new information, future events or otherwise.
Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 20,000 associates are enhancing the quality of life through innovative products, partnerships with eye care professionals and programs that advance access to quality eye care. Learn more at www.alcon.com.