NEW YORK--(BUSINESS WIRE)--ItsaCheckmate, the platform that seamlessly integrates directly into dozens of restaurant POS (point of sale) systems, is pleased to announce its new Vice President of Brand Identity, Cheryl (Clements) Durkee. A decades-long industry professional and founder of the food and beverage crowdfunding site PieShell, she will lead the company’s branding, public relations and communications strategies.
“We were deliberate in our search for a brand expert and couldn’t have found a better match in Cheryl,” says ItsaCheckmate CEO Vishal Agarwal. “A highly-sought-after consultant who has worked with major corporations such as Hershey, General Mills and Miller Beer, Cheryl understands the mix of hard work, commitment, and passion that is essential in solving the most pressing challenges in an ever-expanding on-demand market. It was also important to bring someone onboard who has experience with startups and can help build and mold the identity of a startup as it is growing; Cheryl fits that bill perfectly."
According to NDP Group, delivery revenue jumped 20%, increasing 10% overall in the last five years. But, as more delivery apps add another layer of complexity, restaurant processes become more complicated. Giving restaurant operators more control with a platform that cuts through the digital clutter of multiple online food delivery sources by funneling orders straight to the restaurant kitchen, ItsaCheckmate helps eliminate errors and save time while helping improve processes, increase customer satisfaction and boost revenue for all stakeholders.
"Saying ‘yes!’ to Vishal when he asked me to join him was one of the easiest decisions I’ve made in a long time,” says Cheryl, who has built a robust network and brings years of expertise in the food and beverage space. “What he’s done with ItsaCheckmate—and where he’s taking it—is definitely the type of company I want to be part of, and he is the type of leader I want to support."
ABOUT ITSACHECKMATE
ItsaCheckmate integrates multiple online ordering sources such as UberEats, Caviar, DoorDash, Delivery.com, Ritual and many others directly to restaurant POS systems including Brink, Toast and Revel at a flat monthly pricing. For more information or to see a demo visit YouTube or itsacheckmate.com.
