Private Label Evolution, 2019 Report - Innovating Private Labels from "Me-Too" to Go-To Brands - ResearchAndMarkets.com

DUBLIN--()--The "Private Label Evolution, 2019 Report - Innovating Private Labels from "Me-Too" to Go-To Brands" report has been added to ResearchAndMarkets.com's offering.

Private labels have made significant strides in breaking from their traditionally generic, me-too positioning to become go-to brands in their own right. Retailers are adopting increasingly sophisticated approaches to their own-brand offerings through proactive trend tracking and product innovation. This innovation and associated changes in consumer perceptions are driving consumer traction and market growth within the private label space.

Shoppers no longer distinguish between national and private label brands, as retailers focus their efforts on delivering higher-quality store-branded product ranges occupying ever more shelf space. Nevertheless, retailers continue to innovate and push development in their private labels, seeking to proactively respond to current and evolving FMCG trends.

Select Highlights

  • Reactivity to consumer needs is improving perceptions of private labels and turning them into exclusive destination brands.
  • The current value position is only being strengthened by private labels offering innovation, usually at more affordable prices. This appeals to consumers searching for price-led value offerings.
  • Increasing relevance to niche demographics means that private labels are appealing to all consumers.
  • Private label brands are becoming more accessible to consumers as they are being offered not solely in-store but through different channels such as e-commerce.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned

  • Sainsbury's
  • Trader Joe's
  • Tesco
  • Carrefour
  • Centra

Key Topics Covered

Executive Summary

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What Next?

7. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/m0psl8

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Branding

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Branding