Cirque du Soleil Outperforms All the Rest to Capture 1st Place in Largest Corporate Reputation Survey Ever Conducted in Canada

Innovation emerges as major reputational differentiator for Canadian companies

BOSTON--()--Entertainment company Cirque du Soleil outperformed all other Canadian companies to earn the number one ranking in the fifth annual 2019 Canada RepTrak® 50, the largest corporate reputation study ever conducted in Canada, Reputation Institute announced today. Mountain Equipment Co-op (MEC), which ranked number one for two consecutive years, fell to the number two spot. Cascades and Canadian Tire are the only two companies that maintained a rank in the top 10. Jamieson's six point increase translates into an eight point rank jump, moving from 11th to 3rd most-reputable Canadian company in 2019.

Cirque du Soleil built its reputational safety net by delivering an outstanding performance across all of the key business areas of reputation,” said Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute. “The company stands alone as being excellent when it comes to mastering the reputation balancing act.”

The study by Reputation Institute, a technology-enabled, data-driven insights company and provider of reputation measurement and management services, was conducted last January and February. It measured the reputation of more than 400 of the largest and most visible companies in Canada and captured nearly 41,000 individual ratings. Once measurement filters were applied, 209 companies were eligible for inclusion within the 2019 Canada RepTrak® 50.

The top 10 Canadian companies in the 2019 Canada RepTrak® 50 are:

  1. Cirque du Soleil
  2. Mountain Equipment Co-op
  3. Jamieson Vitamins (TSX: JWEL)
  4. Cascades (OTCMKTS: CADNF)
  5. Home Hardware
  6. Interac
  7. Canadian Automobile Association (CAA)
  8. IMAX Corporation (NYSE: IMAX)
  9. Canadian Tire (OTCMKTS: CDNAF)
  10. Metro Inc. (OTCMKTS: MTRAF)

To access the full list of Canada’s most reputable companies, data, insights, and expert perspectives on key trends, please visit:

Major strategic business factors underscored the significant increase in reputation for Canadian companies vs. non-Canadian companies that operate in the country. These factors included the practice of good governance, the workplace, being perceived as a good corporate citizen, and elevation of leadership as being vital to the overall reputation increase of Canadian companies. The highest improvement came in the area of innovation.

In 2019, innovation has emerged as a significant reputational differentiator for Canadian companies,” said Hahn-Griffiths. “They are on the verge of unleashing their enhanced innovative capabilities and breaking into the top 20 Bloomberg Innovation Index for the first time since 2015. By continuing to push the innovation envelope, Canadian companies are raising their game and becoming more competitive with foreign companies.”

Information on how Reputation Institute quantifies reputation is available here. Companies interested in getting their 2019 score and learning how to improve their ranking should visit

About Reputation Institute
Reputation Institute (Ri) helps leaders at the world's largest companies build credibility with the people that matter most to them by delivering data-driven insights about how they are truly perceived. We do this with RepTrak®, an unrivaled technology that provides actionable insights across industry, competitor, and company analysis. Past and present clients have included Whirlpool, Barnes & Noble, JP Morgan Chase & Co., LEGO, P&G, Cisco, and Telefonica, among many others. For more information, please visit


Jim Barbagallo

Release Summary

Cirque du Soleil outperformed all Canadian companies to earn the number one ranking in the 5th annual Reputation Institute 2019 Canada RepTrak® 50.


Jim Barbagallo