BOSTON--(BUSINESS WIRE)--March Communications, an integrated PR agency with offices in Boston and Chicago, today announced the appointment of Amanda Fountain as Director of Social Media Strategy. Fountain brings to March 10 years of experience implementing social media strategies for both consumer tech and B2B accounts, including paid social and influencer campaigns across all platforms.
Fountain joins March following an extensive career in the PR agency world, including stints at LPP, 451 Agency, MSL and Matter Communications. She also volunteers as vice president of social media for Boston’s PR Club, keeping her finger on the pulse of the region’s communications industry.
A generalist with a strong communications background, Fountain has worked on a range of B2B and consumer clients, including Rapid7, Mitel, GoToMeeting, ION Audio and many others. At March, she’ll focus on providing strategic counsel and tactical implementation across an array of clients looking for expanded social offerings across paid and organic vehicles.
“Amanda knows social media cold,” said March Founder and President Cheryl Gale. “Comprehensive social programs are baked into most of our B2B and consumer accounts, and Amanda has spent her career specifically working within communications agencies to drive integrated social programs that produce measurable, meaningful results. She’s already digging in and moving the needle for us.”
“The demand for customized social media programs has only increased over the past few years,” said Fountain. “Companies realize the potential social can have on their business objectives but often need support to build a program that is tailored enough to see meaningful results and business impact. Social is a powerful vehicle to reach and activate audiences, whether that audience is for a niche B2B company or a broader consumer tech one.”
About March Communications
March Communications is an integrated PR agency that partners with innovative tech companies and consumer innovation brands to bring their stories to life. Our insights-first approach fuels smart PR programs that motivate key audiences, spark conversations and drive business value. With offices in Boston and Chicago and clients worldwide, March is one of the fastest-growing PR agencies in Boston. More information about our award-winning PR, content and digital service offerings can be found here: www.marchcomms.com
