ANAHEIM HILLS, Calif.--(BUSINESS WIRE)--Channel Bakers, an advertising and marketing agency helping innovative brands optimize their marketplace retail strategies, today announced its tremendous success in 2018 and continued momentum heading into 2019. The company experienced a 50-percent growth in revenue YOY and tripled its employee headcount, executing more than 20,000 marketplace campaigns on behalf of clients across consumer packaged goods, electronics, and apparel sectors.
“Over the past three years we have managed more than $60 million in digital ad spend and driven more than half a billion dollars in eCommerce sales for our clients across several advertising and social platforms,” said Channel Bakers founder and CEO Joshua Kreitzer. “Everything we’re doing as a company—from helping clients take advantage of new products and solutions to adopting industry-first best practices—is built around moving the needle for innovative brands selling online today, and we’re eager to keep this momentum moving in 2019.”
On Amazon, specifically, the company continues to help innovate new tactics that demonstrate consistent performance in its clients’ respective product categories. For example, Channel Bakers was the driving force behind Samsung’s early pilot of Stores, highlighted in this Amazon Case Study. In 2018, Channel Bakers’ advertising employees also received sponsored ads accreditation.
To keep up with client demand, Channel Bakers further expanded its service offerings with a new creative and digital departments and bolstered its executive leadership team with key hires. To help manage this expansion, Channel Bakers named Lionel Garcia as President early in 2018 to strengthen its existing infrastructure and establish a firm foundation for future growth and scale through process improvement. With more than 19 years of leadership experience in eCommerce, Garcia was most recently a lead consultant at Sprosty Network, where he primarily worked with clients on digital strategy, merchant processes, and retail best practices. Prior to that, he served as the head merchant in an omni-channel retail environment where he managed a $1.6 billion portfolio and gained first hand knowledge of how digital marketing impacts all sales channels.
In addition to team growth and leadership, Garcia’s focus has been building new capabilities and efficiencies to better serve clients. This includes the launch of a new creative department led by its director of creative services, Brad Malm, an award-winning graphic designer with more than 15-years-experience in digital and print media. The creative team has created over 600 image galleries, Stores, Custom landing pages, detail page optimization, and A+ premium content pages since launch.
Other key 2018 hires included Ken Curry as Director of Strategic Accounts as well as Chris Geiger who will be leading Channel Baker’s engineering team. Geiger’s team is responsible for the technology that not only automates analysis of clients’ eCommerce data from marketplaces like Amazon, but also integrates it with the strategy and creative teams at Channel Bakers to provide a unique, full service solutions suite.
“As we continue to grow and invest in our people and technology we will be able to generate more actionable insights and develop innovative tactics that ultimately deliver the best possible strategy to optimize results for the brands we work with,” said Kreitzer.
In early 2019, Channel Bakers also expanded its presence in the Southern California region with a new 13,000-square-foot office in Anaheim Hills, triple the size of its former space. To this day, Channel Bakers continues moving forward having had no investment, no investors, and no debt. The company also recently named SourceCode Communications its PR Agency of Record to help the company further solidify its presence as an e-commerce agency leader.
About Channel Bakers
Founded as one of the first agencies purely focused on Amazon Advertising in 2015 by CEO Joshua Kreitzer, Channel Bakers is a today full-service, global agency with a core tenet of helping brands find the right audience at the right time to tell their story and drive sales across numerous advertising platforms. The company utilizes its decades of experience leveraging data and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has helped clients, including Samsung, grow their business on Amazon. For more information, visit www.channelbakers.com.