SAN DIEGO--(BUSINESS WIRE)--XYO, the geospatial cryptonetwork, continues to expand its Board of Advisors and solidify its role as an emerging leader by today announcing that parent company XY - The Persistent Company has made two world-class additions to its Advisory Board. Joining the Board are blockchain expert and former Chief Innovation Officer at IBM for Internet of Things (IoT) and Cloud, Linda Bernardi, and international Business and Marketing powerhouse Melissa Ehlert-Traub. The newest Advisory Board members will support XY and XYO’s drive to build out dataistic networks that encourage the free flow of data, as enabled by IoT devices of all types, and which bridge blockchain and Dapps with the physical world.
XYO has aggressively grown and increased its influence in the industry over the past year, with physical expansion into multiple new office locations, the buildout and push “live” of the XYO network and XYO network app, and partnerships with many leading companies and organizations.
XY and XYO are pleased to debut the following two Advisory Board members, each of whom brings strategic insights, business acumen and industry leadership to the group:
Linda Bernardi is a serial tech entrepreneur, technology disruptor and author, focused on enabling large enterprises to architect and deploy emerging technologies, to innovate effectively. Until recently, Linda was Chief Innovation Officer at IBM, Chief Product & Strategy Officer with Element AI in Montreal, and Head of Global Strategy at ConsenSys, a leading blockchain and cryptocurrency company. Linda’s passion with IoT spans her entire career. At BBN, she was involved in building large scale IoT solutions. With her first startup ConnecTerra Inc., in Cambridge, MA, Linda replaced barcodes with RFID, revolutionizing the industry with IoT solutions. In her subsequent executive roles, she has always been involved in all aspects of IoT and data in large-scale deployments. Her second book, “The Inversion Factor” (MIT Press 2018), discusses the convergence of AI, blockchain, IoT and lays out the emerging hyper-connected world, and introduces the notion of Inversion: The paradigm shift to develop products based on customer needs, in real time.
“It is a total pleasure joining XYO as a strategic advisor,” noted strategic technology advisor Linda Bernardi. “The team’s focus and direction enables the intelligent integration of data from various sources in this multi-point connected world, and will be critical in bringing function and purpose to the millions of IoT devices globally. We will work together to develop a leading technology that drives value and integrates the right ecosystem partners to collectively power our increasingly IoT-driven world.”
Melissa Ehlert-Traub is a multi-talented executive whose vast experience spans leadership roles in the technology industry, time as President and CEO of a public pharmaceutical company, to entrepreneurial success internationally as the founder of a successful marketing firm. Parlaying an entrepreneurial passion for a successful import business bringing products to the U.S. from Asia in 1991, Ehlert-Traub eventually directed more than 60 factories and four regional offices to support the company’s rapid growth. These products fueled her interest and success for pharmaceutical marketing, and to date, her marketing firm has launched nearly 70 of the most recognized brands in the industry. Over the years, Ehlert-Traub has also completed multiple residential and commercial design and construction projects from the ground up, and regularly donates time to participate on several Boards serving missions she feels strongly about.
"I’m delighted to take on this new role with XY and XYO," commented Melissa Ehlert-Traub, founder and CEO of global marketing firm TwentyTwentyForesight, and new advisor with the XYO team. “With my background, international network and strategic approach to raising visibility for leading brands, I’m excited by what the company is doing, and by the futuristic nature of its real-world applications. I look forward to playing an important role as part of this emerging movement around XYO.”
“We’re excited to announce these two new and highly-regarded Advisors have joined our team,” said Arie Trouw, Co-Founder and CEO of XYO. “The clear and remarkable track record of success and leadership by both Linda and Melissa speak for themselves, and we couldn’t be happier to welcome each of them to the team. We’re creating a powerful community of Dataists around the globe and these newest additions to the Board will help take our work to the next level.”
Long-time Advisory Board member Paul Hynek continues to serve as Advisory Board Chairman. Hynek holds an MBA from The Wharton School, and is currently a professor of finance at Pepperdine. Hynek is a member of the globally-oriented Smart Cities Council.
About XYO
Since 2012, with a Dataist focus, XYO has developed trusted IoT technology that connects the digital world with the physical one. In 2018, the company unveiled the XYO Network, the world’s first geospatial blockchain network backed by cryptography. With more than 1 million location-verifying beacons around the planet, XYO technology rivals the GPS network, and radically transforms the world’s leading industries. Partners include mapping giant Esri, FedEx Research Institute, Re/Max Mexico and Spaceflight Industries. XYO Advisors come from leading organizations including National Geographic and the World Economic Forum. For more information, visit us at www.xy.company and https://xyo.network.
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