DUBLIN--(BUSINESS WIRE)--The "Global Matcha Market - Segmented by Grade, Application, and Geography - Growth, Trends and Forecasts (2019 - 2024)" report has been added to ResearchAndMarkets.com's offering.
The global matcha market is expected to register a CAGR of 7.8% during the forecast period, 2018 to 2023.
Increasing Application of Matcha in Beverages
The popularity of matcha has spread from Japan to other regions like North America, Europe, and Asia Pacific. In recent years, match has been increasingly used in the preparation of various beverages and foods, further promoted by restaurants, cafes, and tea shops. Matcha based beverages have gained wider consumer acceptance in developed countries, owing to its numerous health benefits as well as unique taste & flavor.
The most popular matcha beverage is tea. Matcha is most recognizable beverage among the consumers in the developed countries. Matcha powder is most commonly used in beverage industry for the production of green tea and smoothies. However, the market is projected to grow at a significant CAGR during the forecast period due to its diverse and application in beverage as well as nutraceutical industry vertical.
The major segmentation in the report includes the matcha market estimates by grade - ceremonial, classic, and culinary. By application - regular tea, matcha beverages, food, personal care & cosmetics. Classic grade is the most commonly used matcha grade, owing to the superior taste and flavor of classic matcha. Culinary grade of matcha is projected to grow at a robust pace, due to emerging use in bakery and cooking applications.
Asia-Pacific Holds the Largest Share in the Matcha Market
Asia-Pacific holds the leading market position in the global matcha market, Japan and China formed the largest market in the region. The innovation in the matcha industry led to the preparation of the new beverages, such as, juices, smoothies, and lattes. The matcha market in developed countries in Europe and North America is expected to grow at the significant CAGR during the forecast period (2018-2023).
Key Developments
- January 2016: AIYA launched premium and ceremonial grade matcha products. The company offered the product in different pack sizes to strengthen the consumers for the product.
- April 2018: Pinkberry announced the launch of a new green tea matcha lemonade frozen yogurt.
Competitive Landscape
The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings respectively.
Major Players
- Sun Time
- Mizuba Tea
- Kissa Tea
- AOI Tea
- AIYA America
- Midori Spring
- Ippodo Tea
- DoMatcha
- Encha
- Jade Monk LLC
- ITO EN Ltd.
- TEAJA Organic
Key Topics Covered
1. Introduction
1.1. Key Deliverables of the Study
1.2. Study Assumptions
1.3. Market Definitions
2. Matcha Market Insights
2.1. Matcha Market Overview
2.2. Matcha Market Trends
2.3. Porter's Five Forces Analysis
3. Market Dynamics
3.1. Matcha Market Drivers
3.2. Matcha Market Restraints
3.3. Matcha Market Opportunity
4. Matcha Market Segmentation
4.1 Matcha Market By Grade
4.1.1 Ceremonial
4.1.2 Classic
4.1.3 Culinary
4.2 Matcha Market By Application
4.2.1 Regular Tea
4.2.2 Matcha Beverages
4.2.3 Food
4.2.4 Personal Care & Cosmetics
5. Matcha Market Regional Analysis
5.1. North America Matcha Market
5.2. Europe Matcha Market
5.3. Asia-Pacific Matcha Market
5.4. South America Matcha Market
5.5. Middle East and Africa Matcha Market
6. Matcha Market Competitive Landscape
6.1. Most Adopted Strategies
6.2. Most Active Companies
6.3. Market Share Analysis
7. Matcha Market Company Profiles
7.1 Sun Time
7.2 Mizuba Tea
7.3 Kissa Tea
7.4 AOI Tea
7.5 AIYA America
7.6 Midori Spring
7.7 Ippodo Tea
7.8 DoMatcha
7.9 Encha
7.10 Jade Monk LLC
7.11 ITO EN Ltd.
7.12 TEAJA Organic
For more information about this report visit https://www.researchandmarkets.com/research/8k48w5/global_matcha?w=4
