Winning by Design Has Acquired Customer Growth Advisors and Launched New Customer Account Management Workshops

MENLO PARK, Calif.--()--Winning by Design has expanded its capabilities to optimize the entire revenue engine from Demand Generation, to Sales, and to Customer Success with the acquisition of Customer Growth Advisors. Customer Growth Advisors specialized in building and optimizing customer success enablement programs, customer advocacy programs, customer success organizational designs, and in creating cross-functional team alignment. Its customers include Cisco, Indio Technologies and Percolate.

“Winning by Design is unique because of an integrated approach to sales and customer success. Providing joint training and a common language has greatly helped cross-functional alignment and hand-offs at ThinkHR,” said Vince Murdica, its Chief Revenue Officer.

Emilia D’Anzica, founder of Customer Growth Advisors, will help expand the Winning by Design customer success programs. She brings 20 years of experience in digital transformation, customer engagement, and executive coaching. She was formerly the VP of Customer Engagement at WalkMe and is recognized as a Top 25 Customer Success Influencer. The acquisition of Customer Growth Advisors follows the addition to the team of Julie Persofsky and Alia Pirani in late 2018.

Winning by Design also announced new coaching programs for customer success and customer account managers, including workshops on how to:

  • Get more referrals from existing customers
  • Handle difficult conversations with customers
  • Negotiate renewals without discounting
  • Roll-out price increases to existing customers

Emilia D’Anzica, founder of Customer Growth Advisors says: “Companies are realizing customer success is the new revenue engine with 80% of customer success teams now carrying revenue responsibilities, up from 50% in 2017.” (source: Mikael Blaisdell, Founder of Customer Success Association).

About Winning By Design

Winning By Design is a premier strategy consulting and coaching provider for SaaS sales, customer success and other B2B sales organizations. The company was recently named by G2Crowd as a leading sales coaching company. Winning By Design is trusted by more than 300 global organizations, including Adobe, AdRoll, CultureAmp (Australia), FreshDesk (India), Bynder (Netherlands), LiftOff (#6 Deloitte Fast 500), NearPOD, Resultados Digitais (Brazil), SalesLoft (#7 Deloitte Fast 500), SendGrid, Omaze, Outreach, TeamLeader (Belgium), Tradeshift (Denmark), xPenditure (Belgium), Gainsight (#15 Deloitte Fast 500) and Zenefits. Visit, LinkedIn or YouTube or see our new book on Amazon.


Emilia D'Anzica

Release Summary

Winning by Design has acquired Customer Growth Advisors and launched new customer account management workshops.


Emilia D'Anzica