BURBANK, Calif.--(BUSINESS WIRE)--LBI Media, the fastest growing Spanish-language broadcasting company in the U.S., announced today that it has appointed broadcast sales executive Laura Fisher as senior vice president of sales for its EstrellaTV Network.
As senior vice president of network sales for LBI Media, Laura Fisher will report to Winter Horton, COO, and will oversee all sales and marketing efforts for the EstrellaTV Network. In this role, she will be responsible for developing and implementing strategic marketing and advertising opportunities for the network’s clients in the U.S. market.
Prior to her new role at LBI Media, she was a 21-year veteran of Univision Communications where she held various management and sales roles in Dallas and New York. Fisher holds a BA in Advertising from Southern Methodist University and is based in LBI Media’s New York City office.
“We are very pleased to have Laura join our network team. She has a deep understanding of the business and an unmatched work ethic to over-deliver with very creative solutions. Under Laura’s direction, we will be reaching out to all agencies and advertisers, and inviting them to experience EstrellaTV,” stated Winter Horton, COO, LBI Media, Inc., parent company to the EstrellaTV Network.
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
