DUBLIN--(BUSINESS WIRE)--The "The 2019 Web Globalization Report Card" report has been added to ResearchAndMarkets.com's offering.
Web and mobile globalization is complicated. You must navigate countries, cultures, content and, in many cases, must coordinate among central and remote offices to ensure everything works smoothly.
For more than 15 years, The Web Globalization Report Card has been the "secret weapon" for global organizations, answering questions such as:
- What languages must we support? What languages are most popular on the internet?
- What emerging trends in localization should we be aware of?
- What do we need to know about China compliance and our website?
- Why are flags such a danger to use on websites?
- Who is doing the best job of localizing models?
- How do we build a truly user-friendly global gateway?
- How is our global website doing compared with our competitors-and why?
- What common mistakes are companies making with their websites?
- How do we design a website to best manage diverse brands and diverse locales?
Learn best practices and emerging trends
This report, now in its 15th edition, answers these questions and many more. You'll learn which companies have improved their global and mobile websites - and why. Through website profiles, loaded with screenshots, you'll learn which practices to emulate and, of equal importance, which to avoid. More than a dozen industry sectors are profiled, with key web localization developments and best practices highlighted with visuals.
150 global websites benchmarked
This year, like years before, the publisher benchmarked 150 websites across more than a dozen industry categories. These websites comprise 80% of the companies on the Interbrand Best Global Brands 2018 list and more than 30% of the Fortune 100, ensuring a broad reach of the leading global brands and businesses.
How to use the Web Globalization Report Card
Never before have companies been expected to support so much content across so many languages and across so many devices. And while this continues to be a very exciting time to be involved in web globalization, it's also quite challenging.
This report serves two purposes. First, it calls attention to those websites that have excelled in the practice of web globalization. The companies that have made the top 25 did not get there by chance. The people who have helped raise their websites onto the top 25 list deserve recognition for helping their companies communicate effectively with the world, regardless of language, culture, or geography.
Second, this report identifies emerging trends (both positive and negative) to help you avoid the painful missteps that others have already taken. This report is designed to help you guide your web, marketing, content, mobile and local teams to positive, efficient action.
The Top 25 Global Websites
Joining Wikipedia on the list of the top 25 websites are regulars such as Google, NIVEA, Adobe, and Philips. New to the list this year are Uber, Volvo, and Emirates.
The teams behind the websites featured in the top 25 all deserve a round of virtual applause. The researchers know how difficult it can be to build the case for supporting languages -- and how one must continually battle to support usability for all users, not just those who speak the dominant languages of the executive team.
A few key findings from the report:
- Actions speak louder than words. Despite all the talk of walls and Brexit, companies continue to expand their global reach. The average number of languages supported by the leading global brands is now 32 languages-more than double the number of languages from a decade ago.
- There's a good reason Google ran an ad for Google Translate during the Super Bowl. The internet may connect computers but language connects people. Google Translate supports more than 100 languages and acts as a linguistic front end for many websites.
- Uber is on a language-expansion streak. It added 11 languages over the past two years and now supports 46 languages.
- Volvo finished as the highest-scoring automotive website.
- The average number of languages supported by the companies on this list exceeds 60.
Topics Covered
- Web globalization marches on
- The top 25 global websites
Part I: Notable Trends & Best Practices
- The website is alive and well
- Notable website redesigns
- Holistic localization
- Scenario-based localization
- The ideal global gateway location: Header or footer?
- For more than a billion people, this is a limited resource
- Thinking lite
- The early leader in the India localization race
- China compliance tips
- Of regions and countries
- What do desktop websites get that mobile websites lack?
- Global gateway tips
- The problem with infinite scroll designs
- The problem with luxury websites
- Voice UI: Speaking in tongues when going global
- Don't put your foot in it
- Localizing your website, one photograph at a time
- The ultimate global icon
- Geolocation best practices
- Local payment platforms
- The problem with social platform home pages
Part II: Language Leaders and Trends
- The average number of languages your website should support
- The 100-language club
- Language leaders
- Language expansion: 2008 to today
- Website globalization is a journey without end
- Websites gaining languages
- Language totals for all websites
- Most popular languages
- What are the global languages?
Part III: The Websites and How They Were Scored
- How websites were selected
- The websites
- Scoring methodology
- Global Reach
- Global Navigation
- Global/Mobile Architecture
- Localization & Social
- Methodology FAQ
- What do the scores mean?
Part IV: Website Scores
- All website scores
- Global navigation leaders
- Most global companies use country codes
- Why you should use the globe icon
- It's time to stop using flags
- Geolocation is a proven web localization solution
- Geolocation
- Leaders in global consistency
Part V: Website Highlights by Industry
- Industry leaders
- Automotive
- Consumer Goods
- Consumer Technology
- Diversified
- Enterprise Technology
- Financial Services
- Luxury
- Media
- Nonprofit/Community
- Professional Services
- Retail
- Travel & Hospitality
- Web Services
- Conclusion
- Globalization Terminology
Companies Mentioned
- 3M
- ABB
- Accenture
- Adidas
- Adobe
- Autodesk
- Avis
- Avon
- Burberry
- Canon
- Capgemini
- Cartier
- Caterpillar
- Chevrolet
- Cisco Systems
- Citibank
- Coca-Cola
- Costco
- Dell
- Deloitte
- Delta
- Ford
- Four Seasons
- GE
- Honda
- HSBC
- Huawei
- Hyatt
- Hyundai
- MasterCard
- Netflix
- Nike
- Nikon
- Nintendo
- Nissan
- NIVEA
- Oracle
- Pampers
- Panasonic
- PayPal
- Pepsi
- Pfizer
- Philips
- SAP
- Siemens
- Sony
- Spotify
- Xerox
- Xiaomi
- Zara
-
and many more...
For more information about this report visit https://www.researchandmarkets.com/research/9qtdnm/web_globalization?w=4
