DUBLIN--(BUSINESS WIRE)--The "Global Automotive OEM Premium Audio Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.
The automotive OEM premium audio market will register a CAGR of over 5% by 2023.
The global luxury vehicle market is witnessing growth in popularity and their demand year-on-year, which has accelerated the sales volume of premium or luxury vehicles. Luxury vehicles find a high penetration rate of advanced comfort and convenience functionalities, which also increases their value proposition.
The growth in volume sales of vehicles from such luxury automakers is indicative of the growing market for OEM premium audio systems. This growth is attributable to most of these vehicles being offered with premium audio systems as part of in-car entertainment packages either as standard or optional fitment.
Growing demand for differentiated in-car experiences
The world automotive industry is experiencing a rapid change in dynamics whether it is from buyers end or the supplier's perspective. The advancements in automotive technology and an increasing penetration rate of automotive electronics in vehicles has intensified the competition in the global automotive market highly. This increase in the penetration of advanced automotive technologies and features in lower variants of mid-segment vehicles has invariably led to high consumer expectations.
Advanced audio system may result in cognitive distraction
The advanced in-car audio systems feature numerous functionalities that can be controlled through voice commands as well. However, this has increased the risk of driver distraction. Automotive experts have found that such systems are increasingly resulting in cognitive distraction, which has a negative impact on driving performance. Therefore, these factors may impede the growth of the global automotive OEM premium audio market during the forecast period.
Competitive Landscape
The market appears to be moderately fragmented and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.
Key Players
- Bang & Olufsen
- Bose
- Bowers & Wilkins
- Burmester Audiosysteme
- HARMAN International
- Meridian Audio
Topics Covered
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
PART 06: MARKET SEGMENTATION BY APPLICATION
- Comparison by application
- Luxury segment vehicles - Market size and forecast 2018-2023
- Mid-segment vehicles - Market size and forecast 2018-2023
- Market opportunity by application
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic comparison
- APAC - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- North America - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
- Developments in the field of advanced automotive sound systems
- Over-the-air (OTA) updates for advanced in-car infotainment systems
- Development of headrest integrated speakers and noise canceling headphones for in-car applications
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Bang & Olufsen
- Bose
- Bowers & Wilkins
- Burmester Audiosysteme
- HARMAN International
- Meridian Audio
For more information about this report visit https://www.researchandmarkets.com/research/h2cf32/global_automotive?w=4
