DUBLIN--(BUSINESS WIRE)--The "Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures" report has been added to ResearchAndMarkets.com's offering.
"Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures", uses Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.
Scope
- Discusses key features and packaging benefits of Mentos White Always chewing gum tub.
- Examines how this pack format taps into consumer trends within TrendSights framework.
- Explores how this convenient pack format could be applied to other product categories.
Reasons to buy
- Use Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Key Topics Covered:
- Executive Summary
- What is Seize+Adapt?
- The packaging innovation - convenience
- How does the innovation align to TrendSights?
- Wider opportunities for a tub with two dispensing apertures
- Appendix
Companies Mentioned
- Perfetti Van Melle Italia Srl
For more information about this report visit https://www.researchandmarkets.com/research/cfj5f9/packaging?w=4