IRVINE, Calif.--(BUSINESS WIRE)--MFour, the leader in mobile market research, announces its industry leading mobile survey app, Surveys On The Go®, was featured Jan. 31 on Univision’s “¡Despierta América!” morning show as a top app to earn cash from home. Lifestyle reporter Erick Cuesta presented Surveys On The Go® as a great idea for making the most of being snowed in while the Polar Vortex keeps much of the U.S. in the deep freeze.
“No dejes que tu dinero se congele: apps para hacer un dinerito extra si estás atrapado en casa por la nieve,” was the segment’s caption – “Don’t let your money freeze: apps to make a little extra money if you’re stuck at home by the snow.”
“We’re thrilled to be showcased on the popular award-winning morning show ‘¡Despierta América!’” said MFour CEO and co-founder Chris St. Hilaire. “With 2.5 million users of Surveys On The Go® we can connect leading brands with America’s Spanish-speaking population, which other research companies consider ‘hard to reach.’”
MFour is a go-to choice for brands and advertisers who need insights into the preferences, opinions and online and offline buying journeys of all segments of the American population, including crucial Hispanic consumers.
While the market research industry has tagged Hispanics as “hard to reach” when it comes to participating in consumer surveys, MFour provides full representation of the U.S. Hispanic population. They constitute 20% of the validated, first-party consumer panel whose members use Surveys On The Go®. MFour also captures the diversity of Hispanic consumers by segmenting them into three sub-categories: Acculturated (65%), Bicultural (33%) and Unacculturated (5%).
Watch the “¡Despierta América!” feature at https://bit.ly/2SarMxT
For more on Surveys On The Go®, click here.
About MFour Mobile Research, Inc.
MFour is the recognized leader in GPS survey technology, mobile market research and consumer data. We’re disrupting the $45 billion-dollar market research industry by combining consumer opinion data obtained through surveys with observed behavioral data sets such as location, retail store visit history and consumers’ online behavior and purchases. By obtaining both survey data and observed behavior data, clients discover the ‘why’ behind consumers’ decisions. Learn more at mfour.com.