ScaleFactor Hires New Senior VP of Lending

Eric Steinhoff, Capital One Alum, is Newest Addition to Disruptive Intelligent Fintech Startup

AUSTIN, Texas--()--ScaleFactor, an intelligent finance and automated accounting platform, today announced the hiring of Eric Steinhoff as its new Senior Vice President of Lending. With international experience in product development and credit risk management, Steinhoff joins ScaleFactor’s swiftly growing team alongside SVP of Marketing Robert Gilbreath and CTO Francis Sullivan on the heels of its recent $30 million series B funding round.

“SMBs need capital at various points in their life cycle in order to thrive sustainably,” said Kurt Rathmann, CEO and founder of ScaleFactor. “With Eric joining the ScaleFactor team, this will further our company’s mission to create an all-inclusive business OS that delivers convenience, peace of mind, and the ability to handle any back-office and financial need, including bridging the gap for data-driven lending solutions.”

At Capital One, Steinhoff worked in product development and credit risk management in the Virginia, London, and Toronto offices. He was also an accredited credit officer and an instructor at the Capital One Credit College. After this role, he became head of credit for the auto loan portfolio for Standard Bank’s South African business. Before ScaleFactor, Steinhoff was the Chief Credit Officer of ApplePie Capital. His extensive experience includes chairing several credit and risk committees, and he holds a BS in Commerce from the University of Virginia.

“ScaleFactor is pioneering a customizable finance and accounting solution that addresses businesses' operating pain points,” said Steinhoff. “I’m looking forward to working with a high-powered analytical team that’s committed to delivering data-driven insights and solutions to revolutionize accounting for SMBs.”

About ScaleFactor

ScaleFactor is on a mission to help small businesses scale faster. By automating complex accounting tasks and translating financial information into usable business insights, ScaleFactor is enabling business owners, managers, and entrepreneurs to focus on what they love — running and growing their business. Find out more about how ScaleFactor is solving the problems that businesses face every day at


Gina Manassero
(512) 960-8222