DUBLIN--(BUSINESS WIRE)--The "Complete Direct and Digital Marketing" training has been added to ResearchAndMarkets.com's offering.
This Complete Direct and Digital Marketing one week, highly practical & interactive training course will give participants a complete overview of all the essential direct and digital marketing disciplines, how they can work together in your marketing strategy, and helps to highlight areas for further in-depth learning.
By the end of the course, participants will be able to:
- Understanding the strategic issues of each topic followed by the nitty-gritty of implementation
- Knowledge, skills and confidence to plan an integrated marketing strategy
- Experience in developing offline and online communications strategies
- The ability to develop a strategy and evaluate the economics of planning and running campaigns
- The ability to brief and manage creative teams and to evaluate creative work
- Understanding how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy
- Knowledge how to build great websites through content, navigation and optimising them using analytics
- The ability to use social media platforms to benefit the company and stay connected to customers
Course Content
What do we mean by direct and digital marketing
- Overview
- Some key terms and definitions
How direct and digital marketing work together
- Customer database
- The customer loyalty campaigns
- Customer dominance
- Internal marketing
Marketing strategies that work
- Five critical success factors
- Positioning
- Developing and using customer insight
- Segmentation
- Costing and evaluating campaigns
Campaign planning
- Offline media planning
- The 7 stages of planning an integrated campaign
- Turning plans into action
- Checklists of all key tasks
Getting the most out of your data
- The strategic role of data in modern direct and digital marketing
- Integrating online and offline data
- Keeping it up to date
- Data privacy and the law
- Deduplication and data maintenance
- Basics of data analysis
Search marketing (SEO and PPC)
- Planning your website - functionality, navigation and content
- Customer personas and customer journeys
- Getting the right content on your site
- Copywriting for the web
- Usability testing - how to make sure things are working
- SEO - what is it and how do you do it better?
- Paid Search - what is it and how do you do it better?
- Affiliate Marketing - what is it and how do you do it better?
Online display and email
- How online advertising works
- Email marketing - acquisition and retention
- Key success factors for online display
- Measuring email effectiveness and optimising campaigns
Social media
- Social media overview
- YouTube
- Google+
- Social Listening
- Blogging
For more information about this training visit https://www.researchandmarkets.com/research/3qc3js/5day_course?w=4
