Swagbucks Holiday Survey: Half of Americans Will Make a New Year’s Resolution — and They Might Actually Keep It!

New Swagbucks Survey Revealed Americans’ Top New Year’s Resolutions and How Long They Say They Will Try to Keep Them

LOS ANGELES--()--New Year’s resolutions: love ‘em or hate ‘em? According to a new survey by Swagbucks, a rewards- and loyalty-program company operated by Prodege, LLC, Americans are split on their commitment to New Year’s resolutions, with half planning to make one this year and the other half not.

The national survey of 1,000 U.S. adults was conducted online by Prodege in November 2018.

Top Goals: Losing and Saving

The survey discovered that more women (51 percent) than men (46 percent) plan to make a New Year’s resolution. Personal health is a top focus for Americans this year — a full third hope to lose weight or work out more and 3 of the top 4 resolutions concern health (the 4th, not surprisingly, concerns saving more money):

Top New Year’s Resolutions       Women       Men
Lose weight and/or work out more       35 percent       26 percent
Save more money       26 percent       21 percent
Eat healthier       26 percent       19 percent
Drink more water       20 percent       10 percent

Ever the optimists, over half of Americans also believe they’ll actually keep their resolutions this year, with a quarter anticipating their willpower lasting for the whole year and a third hoping to stay on track beyond 2019.

And they might be right. When asked if they kept their New Year’s resolutions in the past, 42 percent said that they have. Of those, 74 percent stuck with it for at least six months and 39 percent made it the whole year.

Perhaps the high rate of success reflects realistic goal-setting: Approximately 53 percent of Americans make three or fewer resolutions; 29 percent make only one.

Saving Up For an Emergency

Another top resolution for Americans in 2019 is to save money — in fact, a quarter of Americans say this is their top goal.

A full quarter are trying to build up their emergency fund, 22 percent are saving for retirement, another 21 percent want to save up for a vacation, and 12 percent are saving for a house.

The survey also found that Americans will employ a variety of tactics to save money, including:

  • Using a cash back shopping site when shopping online (42 percent)
  • Cutting back on eating out (33 percent)
  • Staying home more instead of going out (25 percent)

However, in keeping with their fitness goals, only 1 percent say they will be giving up their gym membership to save money.

“We’re excited to see that so many Americans plan to make healthier choices in their physical and financial lifestyle,” said Chuck Davis, CEO and Chairman of Prodege, LLC. “Swagbucks is here to help them keep their New Year’s resolutions by providing cash back and rewards on all purchases they make, including reusable water bottles, bathroom scales and home exercise equipment. Maybe even enough to pay for that vacation many people are saving for!”

Holiday shoppers and New Year’s resolution keepers can earn Swagbucks on all their purchases from a wide selection of popular retailers through the Swagbucks site or by downloading the SwagButton.

About Swagbucks

Swagbucks.com is the web’s most popular rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart, or get cash back from PayPal.

Swagbucks has already paid out more than $300 million in cash and free gift cards. Headquartered in El Segundo, California, Swagbucks is owned by Prodege, LLC, a leading internet and media company that operates multiple customer engagement brands.

About Prodege, LLC

Prodege is an internet and media company that is dedicated to creating rewarding moments for its members. Prodege is comprised of three consumer brands — Swagbucks, MyPoints and ShopAtHome — which deliver engaging content and valuable rewards to more than 50 million members. Our family of consumer loyalty websites and mobile apps rewards members with free gift cards or cash for the everyday things they are already doing online — like shopping, searching the web, watching videos and sharing opinions. Prodege's complementary suite of business solutions helps brands boost engagement with consumers by making it easy to gather insights, listen to their audience and gain further exposure to drive brand loyalty. Visit www.prodege.com for more information.


Hannah Ruark


Hannah Ruark