SALT LAKE CITY--(BUSINESS WIRE)--U.S. Ski & Snowboard and PROBAR announced their global partnership today, making PROBAR the official Protein Bar, Nutrition Bar, Energy Bar, Energy Chew and Nut Butter of U.S. Ski & Snowboard. As the creator of delicious, convenient, organic plant-based foods that power active lifestyles, PROBAR’s robust lineup of blended nutrition bars and energy chews will fuel some of the world’s top athletes.
As part of a long-term partnership, U.S. Ski & Snowboard athletes will be energized on the mountain, during race day and throughout their training with PROBAR’s portfolio of nutritionally dense bars, including Meal, Base, Bite, live and Bolt energy chews. The Utah-based brand will also provide sampling on and off the slopes for fans during the 2018-19 season and beyond.
“We originally created PROBAR to deliver convenient whole-food nutrition to athletes who need fuel for peak performance,” said Jeff Coleman, co-founder and CEO of PROBAR. “With Park City and the Wasatch Range in our backyard, we are proud to partner with U.S. Ski and Snowboard to fuel our country’s most elite skiers and snowboarders on and off the slopes.”
PROBAR will debut its partnership with U.S. Ski & Snowboard during the 2019 FIS Snowboard, Freestyle and Freeski World Championships, presented by Toyota, taking place in both organizations’ own backyards at Solitude Mountain Resort, Park City Mountain Resort, and Deer Valley, Utah, February 1-10, 2019.
“We always seek partnerships where our brand values align to help us reach our vision of being ‘Best in the World’ in ski and snowboard sports,” said Dan Barnett, U.S. Ski & Snowboard’s Chief Marketing Officer. “Our athletes need quick and convenient nutrition when training and competing, and PROBAR’s line will provide them with easy access to organic, whole-food products. This partnership is perfect, as both U.S. Ski & Snowboard and PROBAR share a vision of helping to fuel athletes to perform at their best.”
For more information about PROBAR’s partnership with U.S. Ski & Snowboard, contact U.S. Ski & Snowboard’s Marketing & Communications Director, Tom Webb, at tom.webb@usskiandsnowboard.org.
About PROBAR:
PROBAR is on a mission to create delicious, convenient, organic, plant-based, gluten-free and dairy free foods to fuel an active lifestyle. Whether it’s training for a marathon or off to Pilates, PROBAR delivers the nutrients our bodies need to power through a workout and sustain energy throughout the day. As one of the original whole-food organic nutrition bars, PROBAR maintains its commitment to quality through clean, real food ingredients, that have a small impact on the earth and a significant, positive impact on our bodies. PROBAR is available nationwide at natural, conventional and specialty stores as well as online at http://theprobar.com.
PROBAR foods are USDA Organic, Certified Gluten-Free and Non-GMO Project Verified. For more information, please visit www.theprobar.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2018, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
