NAPLES, Fla.--(BUSINESS WIRE)--Golf Life Navigators (GLN) – the world’s only virtual marketplace for consumer-to-club connections – announces the launch of the company’s consumer data analysis platform, offering clubs and developers insights into consumer trends and motivating factors.
With over 1.2 million data points from more than 30,000 golfers, GLN’s data platform offers marketers, property developers and private clubs unmatched insights into golfers’ key motivating factors when choosing the right private club for their lifestyle. This information allows interested parties to make informed decisions on ways in which their club can best attract new members as well as retain existing ones.
Gathered via GLN’s ProGuide³ consumer-to-club matching algorithm, no other company has more information on the factors that golfers take into consideration when choosing a private club. Each GLN Consumer Data Analysis Report can be segmented by up to 23 categories including age, location, motivations, budget and a host of others to provide a customized look at each property’s unique audience.
“Over the years, Golf Life Navigators has amassed a tremendous amount of data and insight into what golfers are looking for from their private club,” says Jason Becker, GLN’s CEO. “With our newest endeavor, we aim to help clubs around the country make decisions about the future of their facilities based on accurate and comprehensive information.”
“GLN has developed the technology and marketing platform to allow the industry a modern way to facilitate searching and matching clients and clubs together,” says Dr. Jim Butler, CEO of Club Benchmarking. “The bi-product of the ProGuide³ has evolved into a treasure trove of data for club officials who are preparing to make multi-million dollar decisions, GLN’s data will revolutionize our industry.”
Based in South Florida with an active presence across the U.S., GLN also showcases the unique algorithm of its automated online ProGuide³ questionnaire to create a stress-free targeted marketplace for “best-matched” potential members with golf and country club options in Florida, Arizona, North Carolina and South Carolina. GLN’s real estate experts, Golf Life Properties, identify primary and secondary residences in golf and non-golf communities.
GLN’s unique ProGuide³ has been referred to as “eHarmony meets Zillow for golf” and focuses on three crucial criteria when identifying “matching” clubs: golf, amenities and lifestyle. Thousands of golfers have completed the free, 10-minute questionnaire, from which, up to six “best-matched clubs” are presented for consideration.
About Golf Life Navigators
Based in South Florida with active presence across the U.S., GLN efficiently eases the process of determining the precise golf and country club membership choices for golfers looking to retire, relocate or engage in the “snowbird” life. Created in 2014 by grass-root PGA Professionals, club managers and membership directors, GLN guides discerning golfers, club seekers and property buyers through an in-depth analysis and insights befitting their unique lifestyle desires and budgets. The company has two complimentary organizations: Golf Life Properties, the in-house real-estate brokerage specializing in golf course homes and real estate communities, and Golf Life Analytics, owner of an immense catalog of golf club and community data. More information: www.GolfLifeNavigators.com, 800.447.8707.