DALLAS--(BUSINESS WIRE)--Omnitracs, LLC, a global pioneer of fleet management solutions to transportation and logistics companies, today announced the hiring of Michal Yariv as Vice President and General Manager of Strategic Initiatives. In this new role, Yariv will open an office in Chicago, Illinois that will focus on the development and implementation of value-added services and applications that can be deployed on top of the core Omnitracs products. She will utilize Artificial Intelligence (AI), Machine Learning (ML), and data capabilities to explore new avenues that continue to drive efficiency for our customers in addition to top line revenue growth.
“As the transportation industry continues to undergo constant change, a true collaboration across the market will be key to fostering growth,” said Ray Greer, CEO of Omnitracs. “Michal, will lead the charge on bringing newly developed initiatives to fruition that will support our ongoing commitment to our customers to provide value through the advancement of innovation.”
Yariv brings a wealth of market knowledge, product strategy and leadership to the team. Prior to joining Omnitracs, Yariv served as the Vice President of Product for Coyote Logistics, LLC. In her previous roles, Yariv oversaw product development and acquisition integration, helping the company to achieve record levels of growth.
“Throughout my career, I’ve witnessed how harnessing data, technology and talent can drive change across an industry, which is why I’m excited to join Omnitracs,” said Yariv. “I look forward to creating new opportunities that deliver value to Omnitracs customers through new services and applications.”
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About Omnitracs, LLC
Omnitracs, LLC is a global pioneer of trucking solutions for all business models. Omnitracs’ more than 1,000 employees deliver software-as-a-service-based solutions to help over 12,000 customers manage nearly 1,100,000 assets in more than 70 countries. The company pioneered the use of commercial vehicle telematics 30 years ago and serves today as a powerhouse of innovative, intuitive technologies. Omnitracs transforms the transportation industry through technology and insight, featuring best-in-class solutions for compliance, safety and security, productivity, telematics and tracking, transportation management (TMS), planning and delivery, data and analytics, and professional services.