DUBLIN--(BUSINESS WIRE)--The "Global Omnichannel Commerce Trends 2018" report has been added to ResearchAndMarkets.com's offering.
As online and mobile sales continue to grow rapidly, grasping a larger share of the global retail market, both consumers' behavior and retailers' offerings have evolved and adjusted to the new digitalized shopping reality. As the boundaries between different sales channels blur, the retail landscape takes the form of omnichannel commerce.
The USA, the UK and Australia are the leaders of the omnichannel trend, although emerging markets, led by China, are catching up quickly and are projected to see their share of digitally influenced retail sales expand by more than 10 percentage points through 2022, according to a projection cited in the report.
One of the most common omnichannel practices in retail is webrooming: two-thirds of global shoppers research products online before purchasing them in a brick-and-mortar store, according to a recent survey. In addition, more than one in two connected consumers use their smartphones while shopping in-store, to compare prices or look up product information and reviews.
As a result of these developments, close to onehalf of offline retail sales in Europe and a nearly equal amount in the USA is projected to be influenced by digital touchpoints by 2022.
At the same time, E-Commerce practices are also becoming more integrated with the brick-and-mortar. Click & Collect options allowing shoppers to purchase online and pick up items from a store branch have gained popularity in multiple countries, among them the UK.
In emerging markets such as China, Poland and the Philippines, consumers also often engage in what is known as Showrooming, i.e. researching or experiencing a product instore before buying it online.
Furthermore, new technologies such as AI, IoT, machine learning and mobile payments have enabled the emergence of the just walk out stores, such as Amazon Go, where consumers can enjoy a frictionless checkout experience. The idea is especially appealing to millennials, among which more than three-quarters are willing to try the service.
Companies Featured
- Alibaba Group Holding
- Amazon.com Inc.
- JD.com Inc.
- Suning.com Co. Ltd.
- Walmart Inc.
- Zalando SE
Topics Covered
1. Management Summary
2. Global Developments
3. Asia-Pacific
4. Europe
5. North America
6. Latin America
7. Middle East & Africa
For more information about this report visit https://www.researchandmarkets.com/research/pstjtc/global?w=4
