The United States Recovery Drinks Market to 2023: Projected to Register a CAGR of 5.9% from 2018 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "United States Recovery Drinks Market - Segmented by Product Type (Powder, Ready to Drink Products), Distribution channel (Mass Merchandisers, Specialty Stores, Online Channel) - Growth, Trends and Forecasts (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.

The United States recovery drinks market is expected to register a CAGR of 5.9% during the forecast period 2018 to 2023.

Factors driving the market are strong demand from health & fitness conscious consumers and functional benefits associated with recovery drinks in the US. Extension of distribution channels for recovery drinks have been a driving factor for the growth of the recovery drinks market in the United States.

Rapid industrialization had resulted in a mass production of functional beverages. Manufacturers strategically increased the demand for the product with their alluring marketing plans. This, in turn, expanded the consumer base for health and wellness improving beverages in US.

The growing trait of health conscious consumers in the U.S. due to rise in popularity for various kind of sports such as cycling, rugby, basketball and swimming, among others. Rise in government spending for encouragement of sports activities have been a driving factor for the recovery drinks market in the US. Focus on sports nutrition has been the key to success for the growth of recovery drinks market as it also boosts the performance and endurance of the athletes.

Growing adoption of recovery drinks in the US by lifestyle users and casual users owing to the rise in importance of pre workout and post workout supplements have led to the development of this market over the last few years. American consumers are open to supplementation and is investing massively on fitness.

Major players like PepsiCo (Gatorade), Abbott Nutrition PLC., Glanbia and Vega (a part of The White Wave Company, Danone) adopt various strategies in product differentiation with different grade and forms which hold a prominent share in the recovery drinks market globally. In the US recovery drink market, new product development is the most adopted strategy. New product developments in compliance with the consumer trend, i.e. the target segment helps in better positioning of the company.

Key Topics Covered

1.Introduction

2. Market Insights

3. Market Dynamics

4. Market Scenario

5. Market Segmentation

6. Market Competitive Landscape

7. Company Profiles

• PepsiCo Inc.
• Abbot Nutrition
• Glanbia PLC
• Energy Lab Nutrition
• Kill Cliff Inc.
• Groupe Danone - Vega

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