NEW YORK--(BUSINESS WIRE)--StartApp (https://www.startapp.com/), a leading mobile media and data company, today announced that more than 500,000 apps have integrated the company’s proprietary SDK. This major milestone comes shortly after the company was covered and ranked as #6 overall in the Kochava Traffic Index, released in late October 2018.
StartApp, a pioneer in understanding the intents, behavior, and preferences of mobile consumers, analyzes hundreds of unique data signals from its global database of over 1 billion mobile users to deliver custom, innovative, and mobile-driven audiences and solutions to its partners. StartApp's SDK, which allows app developers to add a revenue source from in-app advertising, was widely available in early 2011 after the founding of the company. By 2015, over 200,000 apps were using the SDK. Now, that number has grown to over 500,000.
"We are incredibly proud to have reached this milestone" said Gil Dudkiewicz, CEO and Co-Founder of StartApp. “We've been expanding and refining our SDK for over 8 years now and are lucky to have such an engaged and growing developer community. We look forward to continuing to provide app developers with the tools and solutions they need to build their app businesses.”
The news of StartApp's 500,000th app closely follows the release of the Kochava Traffic Index by Kochava, a leading mobile attribution and analytics platform. In the report, which looked at signal clarity, fraud, traffic quality, and click-to-install correlation, StartApp was ranked as the #6 overall media partner.
“We want networks to hold themselves accountable to the industry," said Ben Stein, VP of Marketing at Kochava. "The Kochava Traffic Index provides a standard set of expectations for media partners, so customers get the best data possible. Ranking in the top 10 of our index shows that StartApp is working toward this common goal.”
"Optimizing the quality of traffic is a top priority for StartApp and a top priority across the entire industry," said StartApp's Gil Dudkiewicz. "Kochava is a much-respected name in attribution and analytics, and for them to recognize the quality of our traffic means our hard work is paying off to the benefit of our partners and the industry as a whole."
StartApp is a mobile media and data company that leverages its rich insights into mobile users' intents and behaviors to power innovative mobile-driven solutions that help partners optimize and better execute their business strategies. StartApp partners with over 500,000 applications, reaching over 1 billion MAUs worldwide. Founded in 2010, the company is headquartered in New York with offices around the world.