LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global probiotic drinks market to grow at a CAGR close to 7% during the forecast period, according to their latest market research report.
New product launches in the probiotic market is one of the major trends being witnessed in the global probiotic drinks market 2018-2022. There has been an upward trajectory in demand for probiotic drinks with more consumers realizing the specific health and metabolic benefits they provide. Identifying this growing demand for probiotic drinks, market vendors have begun investing in developing new products. A surge has been seen in vendors entering the market given the huge demand for probiotic products. For instance, the UK-based company, AliveBiome, launched two new probiotic drinks in the sports and nutrition sector in November 2017. The drinks feature citrus and raspberry flavors with high volumes of probiotic bacteria to promote gut health. This drink is low in fat content and caters to health-conscious and older consumers. The potential health benefits of probiotic drinks have been identified as one of the trends driving the global probiotic drinks market.
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According to Technavio analysts, one of the key factors contributing to the growth of the global probiotic drinks market is their suitability for lactose-intolerant consumers as well:
Global probiotic drinks market: Suitable even for lactose-intolerant consumers
Lactose intolerance is a gastral disorder, and people with this condition are unable to digest lactose that is found in dairy products. The inability to digest this carbohydrate present in dairy products causes gastrointestinal disorders. Symptoms of lactose intolerance include bloating, diarrhea, and abdominal cramps. However, removing dairy products from the diet can lead to missing out on many essential nutrients. Probiotics are fibers that feed the beneficial bacteria in the gut and help them flourish. The food industry has remained very active in promoting probiotics by applying them in products such as drinkable yogurt, sour and fermented milk, fruit juices, and vegetable juices.
According to a senior analyst at Technavio for research on non-alcoholic beverages, “Other factors boosting the growth of the global probiotic market are increasing awareness about probiotic beverages, health benefits of probiotic drinks, prominence of probiotic drinks in weight management and rise in demand for probiotic sports drinks.”
Global probiotic drinks market: Segmentation analysis
The global probiotic drinks market research report provides market segmentation by product (dairy drinks and juice drinks), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
The APAC region held the largest share of the market in 2017, accounting for close to 43% share, followed by the EMEA and the Americas respectively. During the forecast period, the APAC region is expected to maintain its dominant position and register the highest incremental growth.
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Market Landscape
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Market Sizing
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Five Forces Analysis
Market Segmentation
Geographical Segmentation
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Vendor Landscape
- Vendors covered
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