Global Oral Care Market Analysis & Outlook (2018-2023): A $54.6 Billion Opportunity -

DUBLIN--()--The "Global Oral Care Market Size - Segmented by Product Type, Distribution Channel (Convenience Stores, Department Stores, On-line Retail, Pharmacies, Specialist Retailers etc.) and Geography - Growth, Trends, and Forecast (2018 - 2023)." report has been added to's offering.

The Global Oral Care market is expected to reach USD 54.6 billion by 2023, witnessing a healthy CAGR during the forecast period.

Asia-Pacific holds the major share in the global Oral Care market. About 13.8 billion units of Oral Care consumed in 2017, which is growing at a steady CAGR.

Increased concern among consumers to maintain oral health has primarily driven the market. Rising oral health problems among children owing to poor dieting habits is another major factor fueled the market growth. Oral hygiene is primarily focusing on teeth and mouth care.

Technological Innovation Focusing on Eradicating Root cause of Oral Health Issues

Many multinational companies are investing in technology-based R&D to innovate products which provide a complete solution to dental health issues. Gum problems and plaque build-up are the primary cause for the majority of dental related issues such as gum bleeding and inflammation.

Recently in Feb 2018, Procter & Gamble's (P&G) oral care brand Crest launched new toothpaste product Gum Detoxify which helps in improving tooth gum health. The new activated foam technology helps to ensure the even care of gums and teeth before and after brushing.

Just after the innovative launch of P&G, GSK launched Sensodyne Rapid Relief toothpaste in March 2018 in the US. The product formulated with stannous fluoride helps in relieving tooth-sensitivity pain within three days. The company also advanced its Aquafresh Kids range of toothpaste in the UK, which is specially designed for children aged 9-12-year old to provide expert protection to teeth.

Supermarkets Recorded the Fastest Growth

Convenience stores are offering tough competition to supermarket sales with its vigorous expansion in the developing region. Online retail accounts for a significant share of the market which witnessed a value CAGR of 3.8% during 2012-2017.

Amazon which is the global leader in online retail recorded an impressive growth in oral care products sale in the US alone. In 2017, Amazon observed significant growth in oral care sale in the US. Variety stores is another significant sales channel globally which recorded an increase of 36% in its value sales during 2012-201

Market Developments

  • Global leader in Oral care Colgate, advanced its electronic toothbrush with Artificial Intelligence. The company launched the new Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence in the US on and selected Apple Stores. The new AI brush features real-time sensors and artificial intelligence algorithms to detect brushing effectiveness in 16 zones of the mouth.
  • Unilever's signed an agreement to acquire the personal care brand of Quala in South America. Quala oral care brand Fortident is the second largest oral care brand in Colombia and Ecuador.

Market Dynamics


  • Increased Usage of Oral Care Products for Maintainence of Oral Hygiene
  • Innovation in Technology Introducing Improved Product Varities
  • Rising Oral Care Problems Among Children Due to Poor Eating Habits


  • Economic Slowdown Affecting Consumer Purchasing Behaviour


  • Growing Demand for Organic and Natural Ingredients in Products

Key Topics Covered

1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Scope of the Market

2. Research Approach and Methodology

2.1 Introduction

2.2 Research Design

2.3 Study Timelines

2.4 Study Phases

3. Oral Care Market Overview

3.1 Oral Care Market Trends

3.2 Market Dynamics

4. Market Segmentation

4.1 Oral Care Market By Product Type

4.2 Oral Care Market By Distribution Channel

4.3 By Geography

5. Oral Care Market Competitive Landscape

5.1 Market Share Analysis

5.2 Strategy Adopted by Key Players

5.3 Most Active Companies in the Past Five Years

6. Company Profiles

6.1 Overview

6.2 Products & Services

6.3 Financials

6.4 Key Developments

6.5 Strategies Adopted

6.6 SWOT Analysis of Major Players

7. Oral Care Market Companies

7.1 Colgate-Palmolive Company

7.2 Procter & Gamble Co.

7.3 GlaxoSmithKline PLC

7.4 Johnson & Johnson Services Inc.

7.5 Unilever PLC

7.6 Hawley & Hazel (BVI) Co. Ltd.

7.7 Sunstar Suisse S.A.

7.8 Lion Corporation

7.9 Yunnan Baiyao Group Co. Ltd.

7.10 Church & Dwight Co. Inc.

7.11 LG Corporation

7.12 Henkel AG & Co. KGaA

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Oral Care Products

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Oral Care Products