OAKLAND, Calif.--(BUSINESS WIRE)--On December 6, Pandora (NYSE:P), the largest streaming music provider in the U.S., will host El Pulso, a free concert at the Academy in Los Angeles, featuring Becky G and Farina. El Pulso celebrates Pandora’s love for Latin music, featuring the most exciting and impactful contemporary artists who are breaking through genre barriers. Pandora listeners can RSVP HERE.
Singer, songwriter and actress Becky G has topped the Billboard Latin Airplay Charts with singles “Mayores” and “Sin Pijama” and recently won 2018 Latin American Music Awards for Favorite Female Artist and Favorite Urban Song (for “Mayores”). She has more than 5 million El Pulso station adds and a total number of Pandora spins heading towards 500 million. Having toured alongside Katy Perry, Demi Lovato and Fifth Harmony, a free Becky G performance in such an intimate space in her hometown is a rare treat for fans who constantly ‘thumb-up’ her current hits “Dura Remix” and “Sin Pijama”. Farina was recently signed to Sony Music Latin and was the only Latin artist nominated in the Artist of Tomorrow Campaign in conjunction with the 59th Grammy Awards when she was nominated by Wyclef Jean. She has wrapped a world tour with Romeo Santos and was recognized as the Best Female Urban Artist at the Latin Show Awards in addition to receiving the Nuevos Lideres Premio from Nucleo Urbano Billboard.
“Pandora is the leader in Latin music streaming in the US and we’re thrilled to have Becky G, a favorite on El Pulso headlining our final event for 2018,” said Jeff Zuchowski, Vice President of Artist Marketing and Industry Relations at Pandora. “Farina was named as one of our Latin Artists to Watch this year and having her as the opening act for this show solidifies that we made the right choice.”
Pandora is proud to team up with McDonald’s®, Nissan® and TitleMax® to create an interactive mixture of activations throughout the celebration.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.