BREVARD, N.C.--(BUSINESS WIRE)--Gaia Herbs, the leading premium herbal company in the United States, is pleased to announce it is now a Certified B Corporation®, joining a growing community of purpose-driven companies that use the power of business to build a more inclusive and sustainable economy.
B Corp Certification is administered by the non-profit organization B Lab. Certified B Corporations, or B Corps™ as they are commonly referred to, are for-profit companies that meet the highest level of third party verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose.
Gaia Herbs is proud to join the small group of approximately 2,600 leading inspirational companies in the world that have attained this certification. Gaia Herbs was founded on the values to do no harm to people, plants or planet. As Angela McElwee, President of Gaia Herbs, notes, “Brands must make a choice about what they stand for, and simply selling a high-quality product is no longer enough. B Corp Certification offers the consumer a trust mark, signaling a commitment beyond product integrity, to include environment, community and employees all as valued stakeholders. Gaia has modeled these tenets from our humble beginnings, 31 years ago, and is honored to join with so many other conscious organizations as a Certified B Corporation.”
In order to receive B Corp Certification, companies must meet a minimum verified score on the B Corp Assessment, a rigorous analysis of a company’s impact across its entire operations, including employee relations, customers, community impact, and environmental stewardship – and make its B Impact Report transparent on Bcorporation.net. Certified B Corporations also amend their legal governing documents to require their board of directors to balance profit and purpose.
B Corp Certification is an extension of Gaia Herb’s commitment to operate in a responsible way. Since 1997, Gaia Herbs has managed its 350-acre Certified Organic farm in the mountains of Western North Carolina, incorporating regenerative farming practices to improve soil health and conserve the surrounding ecosystem. Gaia Herbs has also been a leader in corporate transparency, developing the world’s first comprehensive transparency and traceability platform, meetyourherbs.com®, allowing consumers to learn about the origin of herbs found in every Gaia Herbs product. In 2017, Gaia Herbs also became a Certified Living Wage Employer.
“As Gaia Herbs continues to expand its business by offering herbal wellness products and creating quality jobs, certifying as a B Corp ensures the company stays true to its mission as it continues its leadership in the industry. We're thrilled that Gaia Herbs is now a Certified B Corporation and hope it continues to set precedent for the rest of the industry to follow,” remarks Andy Fyfe, Senior B Corp Growth, B Lab.
While the recent accomplishment of B Corp Certification is a cause for celebration, Gaia Herbs also recognizes that there is still a lot of work to be done. Alison Czeczuga, Sustainability and Social Impact Manager at Gaia Herbs, explains that this is just the beginning of our journey as a benefit corporation, “With this certification, we are elevating our commitment and accountability to deepen our impact work across all aspects of the organization. To drive the annual incremental improvement of our B Impact Score that we seek, it will require continued support, commitment and leadership at every level of the organization. We are very excited about this next step in Gaia Herbs’ evolution.”
To learn more about the sustainability initiatives and social impact work of Gaia Herbs, please visit 2017 Sustainability Report.
Gaia Herbs products are sold through natural and independently owned health food stores across the nation as well as through trusted online retail sites and GaiaHerbs.com. To find a store, visit GaiaHerbs.com/stores.
About Gaia Herbs
Since 1987, Gaia Herbs has been connecting plants and people to nurture health and well-being. Today, Gaia Herbs is the leading premium herbal brand in North America with more than 200 liquid extracts, functional powders, teas, and patented Liquid Phyto-Caps™. Our steadfast dedication to quality and integrity is unparalleled and meticulously proven by science. We use organic methods to cultivate more than 6.5 million plants each year on our farms and we screen the plants in our analytical laboratory to pinpoint the exact right time to harvest, extract, and concentrate the plants’ healing powers in our state of-the-art processing facility. All of that leads to products exceptional in their purity and integrity. We offer the industry’s first comprehensive herb traceability program, meetyourherbs.com®, which allows us to share complete transparency with our customers. Our mission to nurture healthy connections with nature extends beyond our herbs through Gaia Cares, which champions environmental and social sustainability on our farm, our community, and around the world. Learn more at GaiaHerbs.com and join in the conversation on Facebook, Twitter, Pinterest and Instagram.