CINCINNATI--(BUSINESS WIRE)--Will an influx in new smartphones prompt professional marketers to take product photography into their own hands? Experts at Ocusell, developers of proprietary technology to create, enhance and share professional photos instantly, say it’s already happening. The firm holds a patent on a fusion algorithm that allows a cell phone to create High Dynamic Range (HDR) panoramas without additional software.
“Excellent product photography is a must for selling online, but expensive photoshoots are not,” said Brian Burgess, Technology Engineer for Ocusell. “Professional marketers now have great technology like the new Samsung Galaxy S9, the Apple XR/XS or the Google Pixel. To create great pictures easily and affordably, they need the right software. Ocusell allows anyone who can point a cell phone to create great photos faster, cheaper and more reliably than ever before.”
Ocusell introduced its technology in October. The app guides a user as they take a series of images using various settings and then uses a fusion algorithm to pick the best part of each picture to include in the final image. The app can also direct the user to take multiple images and then automatically "stitches" them together to create an HDR panorama, something no other app can currently do alone. What takes professional photographers hours to do, the average Ocusell user can now do in under 30 seconds.
“When you’re competing online, the picture the prospect sees makes all the difference,” said Ocusell Founder and CEO Hayden Rieveschl. “We know that products presented online with professional quality images sell 32 percent faster than those without, and they also command higher prices. Marketing managers must quickly produce photographic assets that will reduce the sales cycle and serve to differentiate them and their products from everyone else online. Our app offers that competitive advantage.”
The traditional solution has been to engage an expensive photographer, schedule a photo shoot and then wait for photo processing. It’s an expensive and time-consuming process. Ocusell changes all of that. Users only pay $2.99 per month. The app’s photographic assets are hundreds of times cheaper, reducing overhead and increasing profit margins.
Ocusell’s professional marketing photography app is currently available now on both iPhone and Android platforms, and it’s free to use for 30 days. For more information about the product or to schedule a live demo, visit the company’s website.
Ocusell is a privately funded technology development firm and creator of a proprietary technology that allows users to generate stunning, professional quality images instantly with their cell phones. The tool has changed the way people generate high quality photos to buy, sell and share online. In use today by marketers in the real estate, automotive, and hospitality industries, the app edits photos automatically so they can be shared online in an instant. Ocusell is giving sellers the tools they need to work more effectively online. For more information, visit the company’s website at www.ocusell.com.