LONDON--(BUSINESS WIRE)--The global water dropwort market is expected to post a CAGR of close to 3% during the period 2018-2022, according to the latest market research report by Technavio.
A key factor driving the growth of the market is increased health consciousness. The growing adoption of healthier diets by people globally is leading to higher demand for clean-labeled, natural, and organic foods. This is expected to increase consumer demand for nutritious foods such as water dropwort. The stems and leaves of the water dropwort are consumed as they have high nutritional value and contain a high amount of nutrients such beta-carotene, iron, and vitamin E. The leaves have antigenotoxic and antioxidative properties, making the water dropwort a diet-friendly and nutritional plant with good amounts of fiber content. It can also be consumed raw and is used in Korean foods such as Kimchi. The high nutritional values and fiber content in water dropwort makes it an ideal food choice for health-conscious people. The increasing desire to remain healthy is one of the major drivers for the growth of the global water dropwort market. Thus, as global demand for healthy, fresh, wholesome, and unprocessed natural foods increases, the global water dropwort market is expected to record good growth during the forecast period.
This market research report on the global water dropwort market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the rise in gardening of edible water gardens as one of the key emerging trends in the global water dropwort market:
Global water dropwort market: Rise in gardening of edible water gardens
Water gardening is gaining momentum, led by the millennial generation which is redefining indoor water gardening for foods in today’s age. Most millennials have begun growing herbs to source their intake of fresh home-grown foods. Plants such as water chestnut and water lettuce are grown in these new types of gardens. Also, the concepts of garden therapy, forest bathing, and green workplace culture are becoming popular, and gardening is a growing trend that is expected to increase over the years. Moreover, as individuals are becoming more aware of healthy diets, they want to know about the foods they eat and their sources, thus, encouraging clean labeled practices. Also, water gardens provide people the opportunity to source their own food from a healthy environment. Therefore, the trend in sourcing healthy food is increasing the popularity of water gardening which will propel the growth of the global water dropwort market given the herb’s characteristics as an ornamental wetland plant, an exotic vegetable, and medicinal herb.
“The growth in popularity of the water dropwort is also encouraging several vendors to make the herb available on retail portals for sale during the peak season, thus increasing its availability internationally and propelling the market’s growth,” says a senior analyst at Technavio for research on food.
Global water dropwort market: Segmentation analysis
This market research report segments the global water dropwort market by product (plants and seeds) and geographical regions (APAC, EMEA, and the Americas).
The APAC region led the market in 2017 with a market share of more than 76%, followed by EMEA and the Americas respectively. However, during the forecast period, the EMEA region is expected to register the highest incremental growth, followed by the Americas.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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