MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Quotient Technology Inc. (NYSE:QUOT) today announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including insights, analytics & ROI, and brand safety.
“Ahalogy is the best fit for CPG and retail brands and shopper marketers eager for full service,” Forrester stated. “Marketers at brands like Kellogg’s and P&G love Ahalogy’s full-service approach to cultivating breakthrough influencer content for use in high-performing paid social campaigns.”
The report also stated that Ahalogy’s tool for exploring influencer content, called Muse™, delights customers who use it to stay in front of trends and optimize their own influencer strategies.
“We are thrilled that Forrester named us a leader in its New Wave evaluation,” said Bob Gilbreath, Quotient’s VP of Social Platforms and GM of Ahalogy. “We believe that this recognition is a testament to the hard work that our team has done to provide a leading influencer solution on the market. Now that we are part of Quotient, we’ve already expanded our footprint and capabilities—particularly with shopper data.”
Influencer marketing is a quickly evolving category. According to the report, “Many marketing organizations are in the throes of maturing from experimenting with influencers to committing to an influencer strategy…and they want to settle on a single long-term partner.”
Finding an influencer partner of record is especially important as CPGs and retailers are concerned about accurate measurement, brand safety and the possibility that their influencer endorses rival brands.
Ahalogy has built in a number of brand safety measures into its platform, some of which are covered in Forrester’s findings. “Ahalogy provides many valuable factors by which to explore influencers and their audiences; an influencer’s proximity to retailers is a particularly valuable feature for shopper marketers,” the report states.
“Many of our clients have become our partners because brand safety is a vital part of our campaigns and our process,” said Gilbreath. “We know how important protecting a brand and its reputation is for our clients, which is why we’re continually innovating in this area.”
Since joining Quotient, which already works with more than 2,000 CPG brands and many national retailers, Ahalogy has expanded its targeting and measurement solutions, leveraging Quotient’s exclusive shopper data. Additionally, Ahalogy has expanded its Muse platform to include a performance dashboard along with a suite of brand safety tools.
The full The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018 report can be accessed here: https://www.ahalogy.com/download-the-forrester-new-wave-report
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is the leading digital promotions, media and analytics company using proprietary data to deliver personalized digital coupons and ads to millions of shoppers daily. Our core platform, Quotient Retailer iQ™, connects to a retailer’s point-of-sale system and provides targeting and analytics for consumer packaged goods (CPG) brands and retailers. Our distribution network also includes our Coupons.com app and website, thousands of publishing partners and, in Europe, the Shopmium mobile app. We serve hundreds of CPGs, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, and retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. We operate Crisp Mobile, which creates mobile ads aimed at shoppers, and Ahalogy, a leading influencer marketing firm. Founded in 1998, Quotient is based in Mountain View, California, with offices across the U.S., in Bangalore, India; Paris and London. Learn more at Quotient.com, and follow us on Twitter @Quotient.
Quotient, Quotient Retailer iQ, Shopmium, and Ahalogy are trademarks of Quotient Technology Inc. All other marks are owned by their respective owners.