NOVOSIBIRSK, Russia--(BUSINESS WIRE)--Obuv Rossii Group, the first publicly traded company of the Russian fashion retail, completed the introduction of the upgraded "Rassrochka 2.0" (Installment 2.0) platform to manage financial services at the end of September. The whole retail chain of the Group, that has over 650 stores, and the headquarters in Novosibirsk were transferred to this platform. The new solution enables to more flexibly adjust parameters and personalize offers for Company’s customers. In addition, the new platform allowed introducing the block chain to protect personal data.
The service of instalment payments has been operating in the company since 2009. Obuv Rossii developed and introduced its own software solution based on 1C (the Russian leading application for business automation) to support the project in 2010. "As the retail chain grew, the client base increased, and the need to personalize offers appeared, it was clear that the platform required fundamental changes," — comments Dmitry Karpenko, IT Director of Obuv Rossii.
"Rassrochka 2.0." is a principally new IT product. This platform is decentralized and territorially distributed in data centres of the Company in Moscow, Novosibirsk and Khabarovsk. It makes it possible to remotely execute new contracts of instalment payments and cash loans and accept payments under current contracts in the regions, independently of the head office. The speed of executing contracts has increased. The software interface became more transparent and understandable for employees, due to which the number of errors in executing contracts has reduced.
Thanks to the new platform, Obuv Rossii has introduced the personalized approach in the work with customers, since "Rassrochka 2.0" enables to more flexibly adjust parameters of special offers for customers based on the history of interaction with them, which finally has a positive impact on the sales. The average ticket size of an instalment purchase is 2 times higher than that of a traditional purchase. By now, over 1.2 million clients of the Company have already used the service of instalment payment.
About OBUV ROSSII (http://obuvrus.ru/en/)
Obuv Rossii Group is a federal retail shoe chain, the first publicly traded company in the Russian fashion retail. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk with a representative office in Moscow.