The Energy Bar Market in Italy 2018-2023 - A $21.38 Billion Market Opportunity: Analysis by Distribution Channel and Geography - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Italy Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.

The Italy Energy Bar market is expected to reach USD 21.38 million by 2023, witnessing a stable CAGR over the forecast period. Energy Bar consumption volume in the region surpassed 303 thousand Kg in 2017.

Increased preference for health & wellness snacking is the primary driver for the market. Growing demand for organic snacking, indulgence, meal replacement, on-the-go snacking are various factors fueled the energy bar market growth.

Organic on the Rise - Potential Opportunity for Energy Bar: Health & Wellness is the key trend driving energy bar sale. Clean label and natural & organic claim are increasingly growing popularity among consumers. Increased consumer demand for the nutritious product and rising clean label claims on product accelerated the market growth. Product launch with various label claim, such as no artificial additive, high or added fiber and reduced sugar achieved strong growth in the past five years. Organic food sales are booming in Italy, with more consumers willing to pay extra for organic products. The organic food sales recorded a CAGR of 12% during 2011-2015 in Italy, which is the second highest in Europe after Turkey.

Variety Stores Growing Faster: Supermarkets and Hypermarkets led the sale with a share of more than 47% in the distribution channel, which is followed by convenience stores. Variety food stores offer wide brand product availability and convenience gaining popularity. Variety retail grew faster at a rate of 4.8%, during 2012-2017, in Italy.

The market is competitive with a large number of existing multinational players. Innovative product launch and clean label ingredients are the various strategy adopted by these players. Private label brands provides tough competition to the existing players with their flavored product offerings.

Key Topics Covered

1. Introduction

2. Research Approach and Methodology

3. Market Overview

4. Market Segmentation

5. Competitive Landscape

6. List of Company Profiles

7. Companies Covered

• Abbott Laboratories
• Barrette Proteiche Glucidi
• Enervit SpA
• INKO ITALIA S.r.l.u.
• Nestl S.A.
• Protein Delight
• Syform

For more information about this report visit https://www.researchandmarkets.com/research/dfjq2q/the_energy_bar?w=4